It's all over the news:

"Sales of existing homes in the U.S. fell in January to the lowest level since records began nine years ago and prices slid for the sixth time in seven months, posing a threat to consumer spending, the largest part of the economy.

Resales declined 0.4 percent, less than forecast, to an annual rate of 4.89 million from a revised 4.91 million in December that was higher than previously reported, the National Association of Realtors said today in Washington. " 

-- from Bloomburg, the complete story is here.

So what's an agent to do to get a listing sold in today's stalled market? I'd suggest they need to think out of the box during the market process. That means getting the attention of those buyers that are out there. The best way to get the attention of online house shoppers are with virtual tours.

Over the coming days, I am going to be blogging much more about this. I am also going to be developing a list of reasons why agents need virtual tours as part of their marketing strategy. Stay tuned for the details...

 

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George Photographer

Lancaster, PA

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