In many sports events, the winner is applauded and given the Gold; second place gets the Silver and third gets the bronze. Even the losing team in the Super Bowl gets a HUGE ring and a bonus check for making it that far.

When it comes to your listing presentation, you need to be buttoned up, because there is no second place prize. Your potential client may interview you, and several more agents in making their choice and sign your listing agreement on the dotted line.

It's truly a "winner takes all" situation and you should approach it as such. Prepare, prepare and prepare for this meeting. Make the information personal and custom to their needs. Don't look like you grabbed a "canned" pitch from your office and drove over on the spur of the moment. Have their name(s) on the proposal, pull pertinent comps, and make the data relevant.

Present with enthusiasm and show that you really do want their listing. Find out what other agents they are talking to and why they selected those agents. You'll find out more than you expected, and it will help your case.

Go for the GOLD, because there is no SILVER or BRONZE! Best of luck!!