Can you Do It Alone?

I just returned from a ‘girl's weekend' with my college friends.  During some downtime, I was sitting around with one of my friends and we started talking about marketing.  She is a marketing professional, so I was very interested in what she had to say.

Her first question was how does your marketing target the decision maker, ie. the woman in most relationships? Before you jump all over me, I recognize that there are male decision makers everywhere, this was more asked as a thought provoking question about my marketing tactics.

That question got me thinking...is my marketing campaign too broad?  In trying to appeal to everyone, am I missing my target?

As Realtors® we are called upon to wear many hats: business managers, marketers, sales people, web designers, copy writers and more.  Most of us develop some skills in each of these areas, but are we too reluctant to call in the professionals?

Are there professionals that you use that you find invaluable?  What percentage of your overhead is spent on their services? How do you calculate your return on investment?  I would love to hear what others are able to accomplish--and where you find that you need help.