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Pharming Your Fellow Realtors

By
Real Estate Agent with Coldwell Banker 69190

 Do you ever pharm other Realtors? For example, most new home agents in my area are only allowed to sell homes in their specific neighborhood or for their specific company. Therefore I have become friends with several new home agents who refer business to me.

 If someone comes to their neighborhood and they do not have anything that the customer is interested in, they contact me to see if I can help. Also, if a customer wants to buy a house from them, but has a house to sell, I get those referrals as well.

 This is not an exclusive process to be carried out with new home agents alone. I know general Realtors who work only within a certain niche. So, when they have someone contact them that is outside that niche, they refer the business to me. They get a referral fee, I get a client, the client gets a home or a house sold, and everyone is happy.

 The point is that there are all types of ways to get referrals. You have to be a little creative at times. Most of the Realtors in my area do not attempt this technique, but it has proved beneficial for me. So, rather than thinking of all other Realtors as your competition alone, sometimes it pays to think of them as one more place to prospect.

 

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Marjorie Taylor
Florida Homes Realty and Mortgage - Saint Augustine, FL
New Homes in St. Augustine Florida

As an on-site agent for a developer I am unable to sell anything but my community property.  I am surprised that I do not have more (OK, any) general real estate agents prospecting me.  There are a number of new home communities in the St. Augustine area and farming those site agents could most certianly be money in someone's pocket.

Feb 26, 2008 06:05 AM
JL Boney, III
Coldwell Banker - Columbia, SC
Columbia, SC Real Estate
I'm surprised that no one has spoken with you also. It does work and it's a good idea.
Feb 26, 2008 08:30 AM
Leo Vinteler
Stout Associates Realtors - Wyomissing, PA
Exqusite Service
interesting I do that sometimes referral to others so I guess they are pharming me...
Feb 26, 2008 08:37 AM
Sharon Harris
Keller Williams Keystone Realty - Hanover, PA
Realtor
Sounds good to me. You are talking new home community's right? I am going to give it a whirl.Thanks for a light bulb moment...
Feb 26, 2008 08:40 AM