Why you should get a real estate blog, if you don’t have one already (My field of Dreams)

Real Estate Broker/Owner with Respect Realty LLC 200311024

 Last night, I got an e-mail from someone who said they were new to blogging and wanted some advice. I started writing their response and then it hit me. Kevin Costner was genius and understood blogging.

Do you remember the movie “Field of Dreams” with Kevin Costner? Well, the movie was about a man that mowed down his corn field and built a baseball field in right in the middle of corn season. He was on the verge of losing his farm in bankruptcy and everyone thought he was crazy. He kept hearing a voice that said, “If you build it, they will come.”

Well, that was going to be my advice to the newbie about blogging. Just build it and they will come, just like they did in movie. At first everyone didn’t see Kevin’s vision and only a few people came to the field, just like when you start up your blog. But, by the end of the movie, there was a line of cars as far as the eye could see to pay Kevin to watch a baseball game in the middle of an Iowa corn field, which ending up saving his family from foreclosure.

What was the difference? He believed in what he was doing, no matter what anyone else told him, and as the movie went along he had more and more followers that believed in him and eventually got money for his vision.

That is what real estate blogging is all about! You, the future blogger, have to build your blog that no one besides yourself believes in, but over time you get a few more believers. Then one day, you have a line of people knocking at your blog asking you for advice on home buying and selling and you finally get paid for your work and save yourself from foreclosure.

What is the moral of this story? Be positive, grow and adapt, and you can succeed even when others are failing, you just have to believe even if you aren’t seeing any results immediately! It really doesn’t matter what you write about either, just like books in a book store, everyone has their own preference, there is no one secret formula. People hire people they feel they know, like, and have a good knowledge of real estate.

I, personally, try to let my humor shine through from time to time in my blogs. I like to write about my family, experiences, and I also write about real estate. Does everyone write like I do, well of course not! But, does it matter? No, not really they are getting business just like I am. The key is not to plagiarize, and write from your heart, not someone else’s. If you believe in what you are doing it won’t matter and your followers will come.

I truly believe that if you blog and continue with your other forms of advertising all you dreams can come true.

Welcome to your field of dreams, build and they will come!

Join Activrain

Todd Clark - broker
Kastings & Associates
Phone: (503)524-9494
Fax: (503)622-8739


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Deanna Casalino
Remax Realty Group - Estero, FL
Fort Myers Florida Homes,

One of my favorites "if you build it they will come" Thanks for reminding me!

Deanna Casalino

Feb 26, 2008 05:00 AM #1
n d
Naoma Doriguzzi - Virginia Beach, VA
Todd - I love this analogy!  Many people are still not seeing the vision of blogging....but they will soon realize.  And those that are already doing...they will come...if they haven't already. 
Feb 26, 2008 05:01 AM #2
Matt Crow
Huntley Realty - Huntley, IL
www.mattcrow.com 630-728-6051
Be of service! The rewards will come!
Feb 26, 2008 05:01 AM #3
Delaware Junk Removal Residential And Commercial Hauling Clean Outs
Delaware Junk Removal 302-530-9186 - Wilmington, DE
Whole House Clean Outs, Basements, Garages, Attics
Good stuff, I love the message and the movie
Feb 26, 2008 05:03 AM #4
Stanton Homes
Stanton Homes - New Home Builder, with thousands of floor plans and almost unlimited customization available! - Raleigh, NC
Design/Build Custom Home Builder in North Carolina
It's certainly not magical - "Join Active Rain and you'll be deluged with calls!"  It's lots of hard work, content that is original, well planned, and makes sense, the right kinds of tags, and much, much more.   But it does pay off!
Feb 26, 2008 05:04 AM #5
Jonathan Sprouffske
Connolly Tacon & Meserve - Olympia, WA
Great encouragement and advice.  Thank you for all that you do.
Feb 26, 2008 05:10 AM #6
Esko Kiuru
Bethesda, MD


Lots of agents and mortgage originators and others in the business start a blog and when they don't see instant results, they give up. Some believe by just getting one will do it and that's not the case. You have to work at it for the long haul, provide good content and they'll come.

Feb 26, 2008 05:10 AM #7
Fran Gaspari
Patriot Land Transfer, Inc. - Limerick, PA
"The Title Man" - Title Insurance - PA & NJ


What humor??? LOL, Thanks,   Fran

Feb 26, 2008 05:34 AM #8
Linda Scanlan
A Fan of AR - Burleson, TX
Hi Todd! Great post and it's all so true. I love blogging because of all the interaction and all the bets I win...LOL
Feb 26, 2008 05:36 AM #9
Respect Realty LLC
Respect Realty LLC - Milwaukie, OR
Brokers - Oregon / SW Washington Real Estate

Deanna - Keep on posting!

Naoma - You are so right, you just have to keep working as with any form of advertising.

Matt - Exactly!

Larry - It really was a simple, but good movie.

Penny - I think you have to look at it like an online newsletter that you have to publish everyday! With time and it does pay off big rewards!

Jonathan - This community has given me so much it is the least that I can do to try to give back to it!

Esko - You are right, most do give up within a month or two and I also wonder why they do that. Do they do that with a farm letter? I sure hope not!

Fran - Yeah, not my problem if you are too old to understand it! - lol

Linda - OUCH! (For you that don't know what Linda is talking about, please read this blog about our bet... Hi, my name is Todd and I'm a complete loser! (Linda this is for you my friend)

Feb 26, 2008 08:05 AM #10
Chuck & Lucy Willman UtahHomes.me
Utah Homes - Alpine, UT
Utah Homes

My first few blog posts were lowly experiments. I re-read them and thought, "I have no idea what I'm reading... and I wrote this thing."

Can't say I've perfected the medium or found my voice. I have, however, found people who would have otherwise not found me. It took a little while to get traction but now I'm seeing results.

Your advice is great. It's true.... very very very true. The best thing to do is jump right in. And before you know it- you've arrived. 

Feb 26, 2008 08:11 AM #11
Candy Henthorne
Results Realty - Spring, TX
Spring Texas Real Estate
Todd - I loved that movie and you are so wise in connecting it with blogging.  You never cease to amaze me.
Feb 26, 2008 08:42 AM #12
Mesa, Arizona Real Estate Mesa Arizona Realtor
Homes Arizona Real Estate LLC - Mesa, AZ

Hey Todd - loved that movie. It was so cool. I've jumped in - now I'm just learning to swim. ;-)


Feb 26, 2008 08:45 AM #13
Todd Finch
Sibcy Cline Realtors - West Chester, OH
I just started blogging and your post was helpful.  I hope to soon be known as another "Todd" with a blog worth reading.  Thanks.
Feb 26, 2008 08:57 AM #14
Respect Realty LLC
Respect Realty LLC - Milwaukie, OR
Brokers - Oregon / SW Washington Real Estate

Chuck - Yes, if you don't jump in and wait to find your voice you will never find it! You can only find yourself if you put yourself out there!

Candy - Thank you Candy, makes me even feel better about why I wrote it!

Teri - I think you are holding your head above water very nicely and I wouldn't change a thing!

Todd - I think in your own time you will be known as your own Todd and not the other Todd, plenty off room for both of us in the field!

Feb 26, 2008 04:44 PM #15
Debra Kukulski, Broker Associate
RE/MAX Unlimited Northwest - Cary, IL
SFR,CDPE;GRI;ABR;e-PRO Realtor, Northern IL
Hi Todd...great encouragement for a newbie to active rain like me!
Mar 19, 2008 05:39 AM #16
Dale Baker
Baker Energy Audits and Commercial Properties Inspections - Claremont, NH
New Hampshire Relocation Real Estate Information

Howdy Todd

How very true, if you don't build how are they going

to know where to come to find ya.

Very good info for new folks for sure.

That is a very good movie for sure.


Mar 19, 2008 01:34 PM #17
Respect Realty LLC
Respect Realty LLC - Milwaukie, OR
Brokers - Oregon / SW Washington Real Estate

Debra - I'm glad to see you have stuck it out and hopefully I had something to do with that!

Dale - Real estate is about relationships and I think I have figured out how to build those through blogging.

Apr 08, 2009 09:35 PM #18
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