Online broker Redfin took a look at how to sell homes more quickly and for more money. The folks at Redfin call themselves "the real estate scientists" because they're data-driven number crunchers, not intuition-minded salespeople.
Selling Strategy #5:
Market the property in multiple places online.
This is a no-brainer in today's world, but promoting a listing on websites beyond the local Multiple Listing Service can drive a significant number of new online visits to a property.
A December analysis of 121 Redfin listings found that promoting the listings on Craigslist.com resulted in an average of 6.8 online visits to the property for each Craigslist promotion. In Washington, DC, the Craigslist ad yielded 11.9 visits.*
Stay tuned for Selling Strategy #6. . .
*The Real Estate Broker's Insider, Jan. 15, 2008
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