burning money

After being in the mortgage business for over 14 years, this is one question that bothers me the most. Sure, consumers look at us as being professionals and expect us to be upfront and honest. Have you seen people get taken advantage of from a realtor's or loan offier's point of view just because your competitor uses the words, "I promise" and or "don't worry"??? Do more 1st time homebuyer's get taken advantage of because they are new at this?

I remember one particular client from 5 years ago that stayed with a lender because she felt like they did a lot of work for her, even though they told her that she needed 5% more down and more fees 2 weeks later. But this was after the realtor had me sit down with her and I told her that the original deal on the table from this particular lender was not going to happen. When the realtor called me later and told me that I was right, I decided to see what I could offer her. I was 3/8% lower and about $1,000 cheaper. She still decided to stay with the current lender.

Sure, some people just don't want to go through the paperwork all over again. But why?  When it is costing you more money?  If I could save a penney here and a penney there, why not. especially when this is more than just pennies.

 

Just recently, did I run into this again. 2 times in one week and you wonder if the market is turning again in regards to individuals over promising and under delivering.

  • I had a client in Wisconsin that was told that they could do this one gentleman's loan as an FHA loan. He never heard back from them for over 3 weeks. He then actually found me here on Active Rain, after reading a few of my blogs and feeling comfortable about me. I went over his scenarios after I asked him a few questions, but he still wouldn't give me his social security number. He wanted to check up on me and my company. Not a problem, I have nothing to hide. Sure, I am out of state, but I can do the same and sometimes better even than the individual next to you. Well, he called me up a few days ago and he told me that he just received a bunch of e-mails from this company that his spam filter had stopped. He then said that he was going to stay with them. Listen to this now... Mr. Wisconsin said "I appreciated all of your help, your e-mails, and your follow-up calls. If I evern need you again, I'll call you." Even after I would e-mail him, I would call the next day to follow up with him on the phone and vise versa. But he never received this service from the other company. Do some people think sometimes? 

 

  • My other client was told by one of my loan officers that we could get him a loan of $810,000, but we needed to prove income. We have been working with this client as a stated since August, because he couldn't supply a full 12 months of bank statements. Then he tells us that he went to another company because they got him approved at $850,000. I finally asked my loan officer for this clients number so I could ask some questions. I called him last Wednesday and he tells me that they told him 2 hours prior to my call that they couldn't help him now, after 2 weeks in processing. And now he has 1 week to close, because he didn't make a mortgage payment. I start collecting his documents and I can use his bank statements now. But funny thing, he doesn't qualify for more than $820,000. And one main reason that he went with the other company is because they said they got him an exception for the higher amount, when they originally said 800k. Funny thing though, even if they got the exception for the dollar amount, did anyone bother to see if he quailfied with his income?  Now we are under the gun and I had to drop everything that I was working on last week.

Overall, I know these things happen. What are some of your stories?  Some thoughts?  When does a client decide to seek additonal advice and or help?  I have had a few clients tell me that they are staying with the current company because they felt like the other person did a lot of work, even if they are higher now. In my opinion, even after they lied. I would love to hear from realtors also, giving us examples of how this has happened to them and or their clients. And what some consumers should look out for when talking to these individuals.

Update: I am adding this because of Patricia's comment. I don't mind shoppers, but read this also. : Shoppers that shop themselves right out of the market....... 

 

8 Comments on Does your client's loyalty cost them money?

JAN
30
2007
18 Featured Posts

Hi Jeff.. you bring up an interesting point. I guess you se clients come and go and then come again in your business, due to the nature of it.  But people are people, and their loyalty lies with certain others for reasons known only to them.    I would see it as an agent, showing homes to a couple.. and telling them what is really going on with properties. Show them comps and other similar properties offered for sale, roughly explain loan amounts and what they translate into monthly payments, explain taxes, insurance, etc.. and they still my go off and buy a house from calling the sign. This is after I explain that I am there to look out for, my services are free to them as a buyer,... etc.   Then, months later I check tax roles and what do I see.. a purchase/sales price that was too high. Knowing that someone double-sided a deal an my former clients got to short end.. oh well. we can only do what we say and do our best.. the people will decide on their own.   see you.. leaving for the day now.

9:26am • #1
188,950 Points 1 Featured Post

Hello Jeff~~ Interesting blog today and yes there are those 'few' that feel some obligation after starting with a representative, but I have found that most buyers are savvy these days and shoping the rate regardless of who the rep is.  There are those who have a good experience in the past with mortage representatives and because of that stay with them.  I think that is nice, loyalty should be exercised more these days.  If people are happy with their representative then~~ it's up to them how they spend their money.  We can make suggestions, i.e.  ....you can lead a horse to water but you can't make him drink!

Patricia Aulson/REALTOR/Seacoast NH ME & MA    URL:  www.patricia4realestate.com

9:29am • #2
480,278 Points 151 Featured Posts Outside Blog

Nick... yes, people are people. I agree with that and understand that. And I have heard of clients calling the numbers of signs and then going to that realtor. I know some realtors in some states have clients sign certain types of agreements. I just can't think of the name of it, but stating that the realtor is their sole realtor.

And yes, people will decide on their own. But I feel the need to edcuate them on this in case it happens to them. Possibly trying to make them more aware of how things work. Sure, we aren't going to get every client. But maybe if they understood more.  thanks for stopping by and for your comments.

 

Patricia.... I added another link after I read your comment. In all honesy, being savvy is one thing, but listening to a true expert is another. There are 100's of loan officers that still don't know everything in this business. Not trying to be rude here, just making a point. Consumers can only read up on so much.

In regards to loyalty... I love it and wish I had more of it. But the loyalty that I was speaking of was of those clients that were mislead or lied to and still stay with that same person. I had one back in 1997 that was going to go back to the previous lender, after he lied more than 5 times and I proved this.... but because he came back with the same program that I offered, but with a lower payment...but a higher rate. The client only saw payment. I had to be hard on him and to this day, he still calls me and I have done 4 loans for him.

I do thank you for your input. And yes, again, loyalty is great to experience from a client(s). I just believe that you sometimes can make that horse drink the water also. It's called educating the client... and giving them more info than who they are speaking to. Showing them more options...etc etc.  Just food for though. But thanks for stopping by and adding to this discussion.

9:46am • #3
9 Featured Posts

Jeff,

It's frustrating....been there, done that.....but this general scenario will never cease, it probably happens 100's of times each day. If the client doesn't want to hear what they need to hear then it's time to move on.

In fact, I think I have one right now. $200K purchase referral after a Realtor referred to me gasping at the terms. Stated income-90% LTV. Pre-approved with NY broker. My GFE is $8000 less to close, only I want to go NO Doc as she is in Florida with no employment here. If her stated flies someplace then you and me both know there is fraud.  My instinct is she will stay with the NY Broker even though my numbers are $8000 less and she pushed against the wall with her closing date.  My buck says the rug gets jerked in the eleventh hour!

3:39pm • #4
480,278 Points 151 Featured Posts Outside Blog

Ron.... yes, I know many of us have been there. Just wanted to see what some realtors have experienced.

Also.... to possibly educate some of the consumers out there.....    thanks for your input.

6:49pm • #5
FEB
01
2007
27 Featured Posts

Jeff,

Somtimes the client just does stuff you will never understand.  I have had several people I have prepared mortgage plans for, then they go somewhere else to do the loan.  Some of these companies they go to I know give them worse deals than I offer and they do not have the knowledge I have, so I cannot figure them out. 

5:16pm • #6
480,278 Points 151 Featured Posts Outside Blog

Robert.....  yes, I understand this and the fact that this will happen to many of us. It happened to me again, but not the loyalty part. Just for the fact that a client that I was speaking to was getting a 2/28 with a below 520 score up to 90% with a rate under 8%..... just won't happen.

This post was to help consumers to understand and what to think about. Especially if it was a referral.  Thanks for stopping by....

 

Jim...  thanks for stopping by and for your feedback. But I myself, I do business up and down the east coast. So I just don't run into this in New Jersey.  But again, thanks for your input. 

7:27pm • #7
MAR
13
2007
I second that...sometimes client do things you will never understand! But that's they way of the world.
7:58am • #8

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Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages - USDA loans

Cherry Hill, NJ

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