The above might seem like an odd statement, but it couldn’t be more true.
Let me use some examples of other industries to illustrate the point.
The Music Industry
The business is content creation; melodies, lyrics, videos, live presentations, etc.
The product comes in the form of CD’s, DVD’s, downloads, posters, T-shirts, tickets etc.
The Baseball Industry
The business is content in the form of the actual game, the play-by-play, the TV broadcast, the reporting, etc.
The product is tickets, jerseys and caps, hot dogs and beer, etc.
The Restaurant Industry
The business is content in atmosphere, presentation, description, expertise, service, etc.
The product is meat, vegetables and alcohol, etc.
...CONTINUED
THIS ARTICLE HAS BEEN TRUNCATED FROM ITS ORIGINAL LOCATION, AND THE REMAINDER OF IT CAN BE FOUND BY SIMPLY CLICKING BELOW:
The Real Estate Business Is Content, Not Home Selling
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