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What home owners want to hear and need to know are two different things

WHAT HOME OWNERS WANT TO HEAR

Your home is the best looking house in the neighborhood.

Your home is ready to be put on the market now.

I can sell your home in less than 30 days.

I am the best real estate professional in my city and state.

I will charge you less than the average 6% commission fee than traditional brokerages charges.

Your home will sell for xxxx amounts of dollars. I am absolutely sure about it. I can tell just by looking at your home.

WHAT HOME OWNERS NEED TO HEAR

Your home looks nice. But some light painting and some de-cluttering will make the house more spacious. Home buyers love to see houses that have a lt of space. They can't imagine how they will want to set up the house.

We need to bring in a professional home stager before we put this house on the market. A professional home stager will bring out the appeal of the house and make the house buyer ready.

If we price this house right along with a great marketing strategy,we should attract the best qualified buyer who will buy this house.

As a real estate professional,I will use the Exit 84 point marketing strategy to sell your home. I know this neighborhood very well.

I charge 6% commission fee. A lot of real estate professional will not show your house if it is under 6% commission fee because it will be cutting into their commission. Pricing it 6% will improve the chances of getting many showings and finding not just the right buyer but the most qualified best buyer.

We need to do a CMA on your home. CMA is a comparative market analysis. CMA is not an appraisal. It is a opinion of value. I will compile data from comparables properties that are for sale,sold and expired to come up with the best list price for your property.

Looking for a Washington DC Real Estate Agent that will help you buy or sell your next house or want a "Free Real Estate Market Report" in your area of choice? Check out my website Houses for sale in Washington,DC. I can also be reached at Lanre Folayan "Buy Washington DC Real Estate" (EXIT PREMIER REALTY ... or Twitter http://twitter.com/DCHomesforsale. Please give me a call at 202-378-0283 (Direct) or 301-560-6700 x1154 (Office) at your earliest convenience. Thank you very much. Looking forward to helping you make your home purchase or sale a stress free and very happy one. Have a great day. "Buy a home in Washington DC"

Mr "DC REAL ESTATE GUCCI MAN"

Posted by Lanre Folayan DC & PG County MD homes for sale on 02/28/2008 11:48 PM

Comments (11)

What a Home Owner Wants to Hear and Needs to Know Are Two Different Things in the Home Selling Channel

buy a home in washington dc, buy a home in maryland, exit residual income, exit realty professional lanre folayan

Originally posted at: DC Real Estate and Area Events: What home owners want to hear and need to know are two different things

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11 Comments on What home owners want to hear and need to know are two different things

FEB

2008

I hope this is tongue in cheek if not I am sure you will be haunted!

FEB

2008

Dick - I didn't finish. Please go back and read it now. I didn't get to put "What home sellers need to hear" which I have just put now.

Lanre I have to agree with you. We need to be tactful when telling the homeowners what they need to know. After all I have a rule of thumb - I rather turn them down now and NOT let them down later.

Lanre - It is very important that as agents we don't sugar coat things just to get the listing, we need to tell the sellers what actions are necessary to get the property sold. I agree doing so tactfully is as important.

Vincent - I rather turn them down now and NOT let them down later - Well put. Thank you very much for your comments.

Jennifer - Hi Jennifer. We need to definitely need to be tactful in doing so. Great to hear from you. Thank you very much for your comments.

This is so true, Lanre. I think sellers want testimonials, not candid feedback, regardless of what they say the want. You've hit the nail on the head, with this!

Margaret - Thank you! Its nice to hear this especially coming from you since you are such a knowledgeable real estate professional. Great post.

DEC

I just had to update this blog. This is something that home owners who are thinking of selling their house or whose house is currently on the market need to know. Have a safe and prosperous 2009.

Hi Lanre, you are on the right track in being honest with your client in regards to what needs to be done to get interested, qualified buyers through their homes. I love the heartfelt sentiment above- I rather turn them down now than let them down later. You will be known as a Realtor that has the best interests of his clients top of mind and is interested in seeing them reach their goals to move on with their life.

Lanre, good points and so very true. This is why hiring a tactful professional stager takes the burden off of RE agents shoulders to tell it like it is with sellers. NO ONE likes to hear that they have work ahead of them in order to sell their house but we simply MUST do it and we have no commission and listing agreement at stake if they don't like what they hear.

Who do you use for your professional staging?

Happy New Year!

Happy New Year Lanre! Excellent Post! Much success to you in 2009!

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