A web site is a location on the internet comprised of multiple web pages. The pages link together creating the site. Web pages (hereafter "pages") should be specific, providing mass to a web site.

Well written pages (and tools) give true value to the web site. In the end, well written pages will convert looky-lou users into clients and draw search engines as they demonstrate good SEO practices.

A well written page will have a focus. We see sites all the time that have two dozen topics on the home page and then another dozen on each page thereafter. Pages like these are confusing to users and to search engines. When writing a page the author should first choose a great page title (thesis) about one topic. Add that title to the top of the page and then write about it, and it only.

A home page is a little different. It is OK to lay out the scope of the site with A FEW topics. It should contain the thesis of your site. Each page thereafter should have the narrow thesis in the title and describe that topic in its content. They should all relate in one way or another to the main site thesis.

Let's look at some examples. If you arrive at a web site and the home page talks about NASA, NRA, Realtors, and dog whistles and you are looking for houses what are you going to do? You are going to click "back" on your browser and you are going to look for information relevant to your quest.

Now, if you arrive at a site with the title "Boise, ID Real estate - Boise real estate agent - Boise Realtor" and then you begin reading the content and it begins, "Boise real estate increased 78% in value last year..." you're going to give the site a chance. If you peruse the site for the content and tools you need and you get it you will likely contact that professional when you get serious about buying. In fact, you may even book mark the site.

Choose your topics carefully. Your site should have a focus. If you are a Realtor stick to real estate related topics. If you mention other topics to describe yourself or the area you live in keep it concise so your readers and search engines don't get side tracked.

Break pages with related topics into categories and put those categories in your main navigation. Help people "drill down" into the site with ease. Page navigation should be intuitive so that all of the pages can be reached within one or two easy-to-follow links.

If you come up with a clever idea to write about or feel yourself making a tangent save the idea and finish the one you are working on. Go back and write a whole new topic in a new page. If the pages relate link them together. If you need a new category in your navigation then create it. Make your content as easy to access as possible.

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SEO Tip: Improve your SEO efforts by linking to the search engine friendly Network for Professionals ProSPOTLIGHT. Here is the real estate agent perspective of the site.