Last night friend and local Realtor of the Year 2007 Terrylynn Fisher of Diablo Realty asked me to join her for a speaking engagement to a group of investors/flippers. They get together once a month to discuss properties locally and across the country they consider purchasing, fixing up and selling in the shortest amount of time and for the most money.
Terrlynn was first up to speak front of the group and gave a fantastic and informative talk about the benefits of staging in the Real Estate Market. She had some great points and backed them up with statistics such as:
- 63% of buyers are willing to pay more money for a house that is move in ready - Maritz Research staging polls 2006
- Homes that were staged sold twice as fast as homes that were not survey by Joy Valentine Coldwell Banker
- 79% of homeowners said that they were willing to pay more for a home with an updated kitchen Maritz Research staging polls 2006
Terrylynn then introduced me to explain how the staging process works and the variety of services a Staging company offers.
- Complete report and consultation that describes room by room what is needed to prepare the home for market
- Lifestyle staging - to showcase the home to potential buyers
- Project Management - we have a team of contractors, painters, landscapers etc. that we work with on an ongoing basis that you can trust to do a great job
- Design to Live - when yours staged homes sell we then come to your next home and design your new space using your current furnishings and some additional items
- Builder/developer consultant to help select decorative items and colors for new homes
I was scheduled to speak for just a 10 minutes, but there was so many questions it went on for almost an hour. At the end of the discussion one of the lead investors said "I had no idea what staging was...I thought I knew, but I was wrong. I thought it was just bringing furniture into a house for sale. This is so much more. It's great!
Knowledge is power.
Kym Hough, CSP. Staged to Sell serving Contra Costa and Alameda Counties in the San Francisco East Bay. www.staged-to-sell.com
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