Growing up in LA meant that you did your shopping within a one mile radius from your house. We did our grocery shopping, clothes shopping, went to the dentist and doctor on the corner and belonged to the closest church We were loyal to our local businesses and they trusted our loyalty and often laziness.

Selma, Ca where I live now, is very much the same way. With a little more than 24,000 residents, I would say most of them grew up here, went to school with the local store owners, and a walk down the street is reminiscent of Mayberry or Little House on the Prairie with howdies and did you hear the so and so died. Everyone does their business within a one mile radius here too or they stick to whomever they have used till the end.

Now check this out these new guys from elsewhere; I have been watching this Tax store pull in the business every day since January. I pass by their new little store about 8 times a day and it is packed with couples. Selma already has a tax consultant that probably graduated high school with 70% of its residents so not to worry...their clients are friends...friends are loyal, right? NOT!!! I took a picture of the local tax guys store and I have taken some pictures of the 'new guy in town' and his marketing genius. See what you think happened:

This is the local tax consultant that has been in this location for years, confident that he has a loyal client base.

This picture was taken early in the morning before they open at ten. 

This is the new guy in town...right around the corner...most likely here until April 15th...this picture was also taken early in the morning before they open at nine.

Now here is the new tax store in action during their long open hours:

Notice the Statue of Liberty costume with an American flag? There is a person like that on all 4 corners at the main traffic intersection in town.

There isn't a person coming into Selma or going out of Selma who does not know about Liberty Tax Services.

Every chair is filled all day long.

Their marketing tells me they know what they offer is important to us and they are here for us, they love what they do and they are excited about what they do.

Who wouldn't want to do business with a person or company that is this lively! 

I think they are a genius and if I did not already retain a tax company, I would let them take care of me. Oh, here is a picture of the local guy when the business office is open:

And the lesson is...