Nothing like great customer service.

You treat clients right, and you're bound to reap benefits in referrals and cash.

You get the same treatment while shopping, well, you're going back there something fierce.

Take Verizon Wireless. A couple of times, its shops treated me as an afterthought. I was ready to drop it and call up another phone outfit.

Then came a great ring tone. The Verizon store in Cerritos, not far from Disneyland, had Frank and Candace running customer service the night my wife and I arrived -- and they produced top communication.

Now we have new phones that work. And we'll stick with Verizon.

It's a simple equation: Clients + top service = great biz.

It works for my mobile notary public firm, that's for sure.