Mariana Wagner inspired me to write this post after her very correct rant about the perception of Realtors. I saw Terry Watson speak last year and I wanted to share a piece of knowledge that I thought Mariana (and everyone else) might like.
The public DOES think we are overpaid. Part of the fault in that misconception lies with us because we never bother to explain to our clients how we are paid. I do NOT get to keep that sometimes shockingly high dollar figure my clients will see on the settlement sheet at closing. Terry explained it better than I ever could, so I use his method to explain what really happens to my clients.
The settlement sheet shows that I'm going to receive ___% of the sale price of the home. But I don't get to KEEP all of that. I take out a dollar bill and hold it up as a visual example. If another agent listed/sold the home, I have to split my money in half with them. RII-IIIIIP! (Ripping money, even just a dollar, gets people's attention.) Then there's my split with my broker (riiip!), my franchise fee (riiip!), my split with my partner, my E&O insurance, Uncle Sam's portion, and all the money that I put in up front in gas, marketing and so on. Gentle reminder: my job does not have insurance or a 401K, so for those I'm on my own. We end our discussion looking at my little confetti pile and the tiny scrap of dollar that I'm still holding. It's very small, if I'm lucky about the size of a postage stamp, but usually less than that. I do not earn what the public thinks I earn. Educating my clients keeps them from feeling rippped off at the successful end of our quest, more likely (I hope!) to use me again or refer me to friends and family.
BTW, enjoyed your post Mariana. And if any of you get a chance to see Terry Watson speak, GO. That man is SO FUNNY and SO SMART, I could not look away! I was afraid to blink and miss something.