I was looking at the Daily MLS Hotsheet today and noticing how many new homes builders, and even resale agents that think they are creative are playing pricing games. The homes I saw were in Atlanta homes subdivisions I am well acquainted with, and the inventory has been sitting on the market for some time. Last year they did the same thing making it look like the homes were greatly reduced for one weekend only, I guess it backfired, and some are on the market again. This time they bumped the price up through the stratosphere, and reduced it by 100K. I supposed this was to make the person buying think they were stealing a home.
I personally went in last year to look at an Atlanta home for myself to see if it was really a great buy...it wasn't! I quickly drove out of the subdivision unimpressed by the supposed sales, and very disappointed in what I saw upgrade wise and in the lack of quality in finished work. The difference was the homes were substantially cheaper last year. Many of hte homes are still sitting in inventory, and the homes in spite of the much lower asking price last year (that did not sell) and now they are trying to make it appear that they have dropped the price of a home 100K from $699 to $599K??? In my own opinion, they are not worth 499K! Sometimes I have to just sit back and wonder who will eventually buy the home? Will they blow their brains out when they talk to the neighbors after moving in? What will their buyers agent advise them to do? How will the property appraise? Most importantly, how will they ever resell the home when the real value is not there? It is really too cruel to laugh. The sad thing is that some folks will rush in and all they have to see is the sign "reduced!" Too bad it is referring to their IQ! What is needed in this market is experience to guide your purchase decisions. A CMA, an archive search, expired and withdrawns, and listing's history are easy solutions for a smart purchase.
Jim, I think CMAs now need to go back three months rather than six because of such volatility in the market. I am like you too looking in the archives at the expireds too. A lot of sellers (new home builders included) play a lot of games with prices.
Jim, there are too many consumers out there that think the value is connected to the discount from the list price. And a lot of them aren't going to get a buyer's agent. So, they might not have any clue as the the reality they are stepping in.
Where it gets sad in my opinion is if the appraiser clears it... and a lot of them will. Especially if the builder's "preferred lender" sends over someone they know.
Lane Bailey - The REALTOR for Car People Lane I agree "Buyer beware" should be a mantra! That is very true in new homes sales...slam dunking the deal with an appraisal value that seems as if it was pulled out of the air!
Jim, Fantastic blog. Had to chuckle at blowing the brains out! Unfortunately alot of Buyer's Agents don't do their homework for their client. enjoyed the read!
They haven't started that trick here yet... they're still obsessed with the withdraw/re-list "trick" with the hopes of fooling a buyer. I guess they don't grasp the gist of the ""true picture" requirement in Article 12. The folks who play games with the DOM and pricing could end up facing criminal charges for fraud and/or collusion when the buyer discovers they've been had. When did transparency become such a bad thing?
Good point J & K. In our area the MLS has levied fines for cancel & relist. It simply can't be done without broker signature. Any home listed AGAIN within 90 days of a cancellation or expiration tacks on time to the old listing DOM. Our MLS is trying hard to gain true market data!
The buyers agent should check the mls for the history of the property to see when it was oroginally listed. Sometimes it might have been on the market for 6 months with another agent.
I am glad you pointed this out. I recently had a conversation about this very subject. It is misleading to the public and you are right, will they appraise?
I'm not sure if this was off subject but here goes...
I hate using those riders on my signs....just reduced...drastically reduced...reduced below market...first of all the value was never really reduced...only the over price point was reduced...once during our crazy market...one of my sellers was thinking he was going to make 185,000 profit...he received an offer for about 15,000 left and when I asked him what he was going to do he said he was losing money if he took this offer...losing money? He never made it...he ended up taking the offer ans was relieved to know right after that the market went down. If the home will not appraise then whats the sense?
Looks like poor workmanship is rampant in a lot of these unsold homes that sat vacant all winter. It's sad that when some people thought they could make a fast buck in the residential building boom had no idea how to construct a sound home. That was because they were not qualified to be builders...maybe farmers, factory workers and others. We saw it here too. Now they have gone back to their old jobs. Many of those houses they built have structure issues and the land they built on drainage problems.
Now, more than ever, buyers really need someone looking out for their best interest! The MUST know the last few months of activity (all activity) in the neighborhood (Certainly not 6 anymore!!!) and the history of the home. I see too many homes out there that have been on the market 6-9+ months......no price reductions. No revamping. The agent listed the home and then essentially walked away from it. Very sad for the seller and for the serious buyer that is looking for a reasonably priced home.
Carmen Tomlinson, Associate Broker, ABR Not so in the Atlanta area. The history is there, there are so many inexperienced agents here and no one ever looks at them.
Kris Wales- Metro Detroit real estate agent-Chesterfield Twp-Macomb County MI I agree! It is a retail concept. Now in the past I've strategized a reasonable list price and a reduction to firm up the seller's prices and it worked very well. But a 100K drop??? The sad thing is I feel it is still overpriced by 100K!
GITA BANTWAL, REALTOR BUCKS COUNTY, PA HOMES I do not think that the buyers we've had for the last few years do any thinking! They buy strictly on emotion. They are too foolish to check prices, marketing history, tax records, insurance claims, school districts, zoning, pricing comparable sales etc...!
Neal Bloom-Realtor ® Assoc.-CRS-Weston FL I am not sure if common sense has left the building, and greed is the new tenant! One things for sure, if you are familiar with your market as a seasoned professional, and matched the numbers to the product...some numbers just set off alarms! No matter how much we look at it, the price does not fit the product!
Lizette Fitzpatrick, Kentucky Real Estate I fully agree, and the on site agents do not have a clue. I had one agent last year ask me if I liked the antique floors? I said "ANTIQUED?" "They're cupping from a moisture issue!" They look at you like you have 4 head!
Having a good buyer's agent is key! Unfortunately, some agents are all too happy to close a deal, and don't care if their client is overpaying. I know of one here who let her out-of-town buyer pay $150,000 more than he should have. He liked the house and just plunked down the money. A year later, when he was relocated he was horrified to learn (from his seller's agent) that he overpaid so much that he now would have to take a nice hit when we tried to sell it. That buyer's agent's name is MUD -- and she may or may not care. She got her commission and moved on.
Why principal brokers hire agents that behave this way is crazy to me. We have a history button right by the DOM. Hit and see what games the agents are playing. I always educate my clients to make sure to get a price history on the property. They are always amazed when I say, oh they terminated and raised the price, then lowered it. Some deal....
Great post Jim. I do hope you wrote an article on this and submitted it to your local newspaper. Maybe put a better light on the importance of hiring a Realtor. I look forward to more words of wisdom from you. Keep them coming.
Bob Cumiskey, The guy who gets it done! Great idea. Thanks! I think the local papers maybe in cahoots wiht the big advertisers and may not want to rock the boat!
Sounds like a used car dealer approach to selling homes. The customer is definitely not served with pricing games and the plan may backfire if they feel that these games are doing more to generate leads for the agent rather than realistic and legitimate buyers for thier home. I agree with your post.
Cindy Brandon - EcoBroker, GRI, CRS, ePro Thanks I guess it like anything...you can get carried away wiht too much of a good thing. If I reduce a home %K to get it in line wiht competing prices, what about reducing 50K to prop up a way overpriced home? Wait a minute, lets place the home up another 75K, and reduce it 100K? See where this goes? Why not just price it right and sell it!
Atlanta real estate broker associate, real estate columnist for www.RealtyTimes.com, real estate speaker. Real estate marketing, Internet marketing for real estate, real estate coaching
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JIm - the falling IQ sign is worth the price of admission. It's tricky out there these days.
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