Our designers are professional and talented.

Using both your ideas and their tools of creation, your ad can best represent your company and all it offers to your customers!

■ Short headlines get your point across.

■ Think of your company's strongest

points and highlight them in your ad.

■ Do not clutter your ads with too much

information or too many houses, it can

overwhelm the reader.

■ Take into consideration what traditions

make the Hispanic culture unique; utilize

those in your ad.

■ Promote special and important programs:

ITINloans, Free Home Warranty, free list

of HUDhomes, etc.

■ Don't be afraid to embrace COLOR!!!

It represents the exuberance and pride

of the Hispanic culture.

■ Repetition! Repetition! Repetition!

■ Utilize property photos, agent photos

and logos of good quality. Property photos

should not have obstructed views of the

houses, i.e. trees or cars. These small but

important details make your ad sharper

and more professional.

■ Keep an open mind to ideas and designs!

Using a unique idea will make your ad

stand out and catch the eye of the most

passive reader.

■ Flashy and interesting graphics can

translate ideas or themes that you want

to emphasize in your ad.

■ Maintain a balance between text and

graphics. Both are extremely important

when advertising your business.

■ Use colors that compliment your business

logo to create a strong look for your ad.

■ Emphasize the idea of "living in today"

while stressing the importance of

investing in the future of tomorrow

More information @ www.nuestracasainc.com

Bill Arce

www.realestatelatino.com