Seth Godin is a marketing "guru" that realtors could definitely learn a thing or two from. A recent post in his blog details what realtors can do to refrain going the way dinosaur. Here are a few tidbits:

"The first is to become the expert in what you do. Which means micro-specialization. Who is the single-best agent for condos in your zip code? Or for single family homes for large families? Who is the one and the only best person to turn to if you're looking for investment property in this part of town?"

"You become the source of information, the watercooler, the person to turn to. Of course, if you spend ten minutes on it and then move on, it'll fail. But, if you spent 30% of your time working on your page (building it, curating it, promoting it), what do you think would show up in Google searches? What sort of interactions would you start having with people thinking about your little part of the world? Even better, what if you built a blog about your town, as good as any local paper, with high school sports and tax controversies and everything... don't you think the right people would read it?"

"Some of you will stick with the standard business card with the standard photo, the standard office and the standard ad strategy and the standard approach to making the phone ring. It's going to be a long haul if that's your route.

I'm betting, though, that the best of you will end up with a business model that will survive, thrive and prosper. Best time to start is right now."

Check out the full post here it is what I consider to be a must read. Realtors must find their niche market and become an expert in that field.

The linkback URL to Seth's post: http://www.typepad.com/t/trackback/2123/26384716

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