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The Amazing FIRAT Method - Identify The Wounds

Matt Bacak is the best trainer and internet marketer I meet and seen on the internet. His model works great for real estate professional. This is one of the hundreds of article written by Matt. Hope you enjoy it. I have put link at bottom of this article so you can get more information on him. Matt will be the feature Speaker at Detroit Metro Area Internet Marketing Convention March 28-30, 2008 –For Details go to http://InternetMarketingEasy.com

By: Matt Bacak Republished by: Ralph Mark Maupin

The Amazing FIRAT Method - Identify The Wounds

Do you know the FIRAT method? If not then read on because it is a powerful method that can give our presentation the strength it needs. A stronger presentation means more money in your pocket, plain and simple.

What is the FIRAT method?

FIRAT stands for:
F = Find a wound.
I = Induce the pain.
R = Release the pain.
AT = Attach the solution to you and your product. Get a commitment.

This model is so useful because it deals with pain people are already having.

Finding wounds does not meet that you are hurting people. Instead you are exposing a wound that they are already experiencing. Your intention is to provide a solution for the wound so that they are no longer in pain. You actually build rapport with your audience when you expose wounds. You are helping them to put the wound out in public so they can acknowledge it and solve it. Most of the time people just rationalize their wounds away and never figure out how to solve them.

For example, a typical wound is “Everyone is a little insecure, aren’t they?” This is a classic rationalization. Rationalizing and denial keeps us from solving our problems. This can make you live with the problem your whole life and never fix it.

How do you find the wounds? Put yourself in the audiences’ shoes…

1) Who am I speaking to?
2) What am I speaking to them about?
3) In what way is there lack of knowledge or activity in this area causing them pain? How is it hurting them in a way that they know? For example, they don’t have a good business plan which prevents them from obtaining financing.

Spend time brainstorming the possible wounds people experience. Make a list of these wounds and their consequences. This is the first major step in the FIRAT process. You can go onto the next step in the FIRAT method ONLY after you have thoroughly identified and investigated the possible wounds.

Marketing Tips Provided to You by:
Matt Bacak, The Powerful Promoter
Author of Powerful Promoting Tips

Posted by Ralph Mark Maupin on 03/02/2008 08:59 PM

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