I recently was visiting a realtor friend of mine at another office. The phone is not exactly ringing off the hook....you know! So I decided to visit friends that used to be in the same office as I was.
My friend is the type of person who is the first one in the office in the morning and last one to go to bed at night. While we were speaking, another realtor in the room was complaining about the lack of sales and on the condition of the market in general. Still another realtor in the room, says that she has so many listings that it is more than she can handle and offers to have this realtor complaining work with her on some of them. What happened next almost made my head explode! He said, "No, thanks. What I need are sales, not listings." I asked "What is the difference?" He just couldn't understand what I was getting at.
Some people have the blinders on. They don't see the link between the two. This isn't 2005 or 2006. We need to work harder and smarter to get the sales. I am a firm believer that .....he who has the most listings....makes the money. If 3 years ago it took 10 listings to make 2-3 sales a month, then now we need 25-30 listings to make maybe 2 sales. Point is the more inventory we have as listing agents, the greater the chance of something getting sold.
In this challanging market we need to get as creative as possible. But, having many listings increases the chance that another realtor, or a buyer, will see something they like for themselves or their buyers. Having more listings, I think is a no brainer. I have been working the expireds alot lately. A little at a time I am getting more calls.
Listen, I don't pretend to be a know it all or the"best" realtor. I'm just saying that we all need a different outlook. If listings is what you have, them by all means.....tell everyone that you have them. It cost nothing to tell and e-mail. Start with the people in your own office. E-mail them to your friends, co-workers, and other real estate professional you know. You never know when someone might know someone who just happens to be looking for that house you just happen to have listed.
This is time for, and should always be, unification! Let us unite and help eachother. We are in this rocking boat together....no matter where you live!
Comments (12)Subscribe to CommentsComment