"Cozy" Home? Not Anymore!

I know it's been a while since I was on AR, but I just had to share this funny story with you guys (Dena I hope you read this!).......

I have been doing more and more photography for my Realtor clients, and I was contacted by one to do the photos and Real Estate Show for a vacant. More often than not, I also will have staged the home (either vacant or occupied) first, but this time it was just for the photos and the show.

The home was vacant, and I refuse to simply take pictures of 2 blank walls, it wasn't anything to write home about, and to top it off it was TINY!!!! It's only 950 square feet with 3 bedrooms on two stories, meaning the stairs eat up some of the space... that kind of small! You know, the kind of listing that's always described as "Cozy" :)

So I found myself at a bit of a loss on how to 'sell it' on Real Estate Shows.

For example, here's an example, for the same client, my usual style:

And here's the end result of the TINY house:

So Remember Folks!!! It's not COZY.... It's SMALL CARBON FOOTPRINT!!!

UPDATE: FYI THIS HOME WENT UNDER CONTRACT ONE DAY AFTER LISTING!!!!!
 
Post is included in group: Stage It Forward...

19 Comments on "Cozy" Home? Not Anymore!

Well done, and welcome back. Small carbon foot print... I love it.

03/04/2008 12:02 AM by Todd Carpenter (mariah.com)


Hey Todd, long time :)

I've been lying low, sick family, traveling, sick family, trying to sell my house, sick family, did I mention my family was sick?

Hope to see you at the Rally! 

03/04/2008 12:18 AM by Jessica Hughes (Ambiance Staging)


Small carbon footprint, close to parks and greenbelts and next to a montessori school, what's not to like.

03/04/2008 12:53 AM by Carolyn Gjerde-Tu Davis Real Estate (Lyon Real Estate)


There is a Louisville near Boulder?  You didn't move, did you? Clever on marketing the carbon footprint.  In my market that wouldn't work, but I am sure it will in yours. 

03/04/2008 04:34 AM by Maureen Francis & Dmitry Koublitsky, SKBK Sotheby's - Metro Detroit (SKBK Sotheby's International Realty)


Welcome back. Nice touch, show is great.

You are selling your house? Where will you move? My neighborhood? Sure could make use of your photo talents.

Enjoy your day, good luck and hope the family is back to health soon.

Hal

03/04/2008 04:45 AM by Harold (Hal) Place (A1 Connection Realty, Inc.)


Jessica, I think you did a great job on both shows!  I especially liked the sun filled spaces!

03/04/2008 06:55 AM by Marci Toliver, Anderson, SC/ Spartanburg/Greenville SC/ Home Staging (Fresh Eye Designs)


Jessica ~ They really liked green!  I think you did a great job, and I could see the potential in this home from your show.

03/04/2008 07:56 AM by Kathy Passarette, L.I. Staging/Decorating (Creative Home Expressions)


I think you did a great job and the wording really took one away from the vacant property and will help potential buyers to visualize.

03/04/2008 09:18 AM by Sandra Hughes-Redesigned Spaces-Virginia Redesigned Spaces - Fairfax County, VA (Redesigned Spaces - Northern Virginia)


Jessica- Very nicely done! I noticed the features of the home, more than the fact that it was empty! You followed the old rule in real estate: when you run out of things to say about the house, highlight the neighborhood!

03/04/2008 10:13 AM by Elaine Manes IRIS~Colorado Stager ~ A Wonderful Space, LLC (A Wonderful Space, LLC)


You marketed this house well by highlighting its best features and the neighborhood.

Kathy

03/04/2008 10:48 AM by Kathy Riggle Houston Home Staging-STAGING SMART NSOLD (STAGING SMART N SOLD)


Hey Jessica,

Nice job of working with what you had! I like how you focused on the selling features. Too bad they didn't want you to stage it...that property looks like fun.

Long time, no talk! I'm just back on Active Rain today myself. I did a job in Denver last week (I put it up on the MLS listing and Staged for Sale groups) and am gearing up to launch here in North Carolina and handle the busy season in Denver.

Hold on to your hats, people! It's gonna get a whole lot busier soon!

Veronica

Select Home Staging 

Denver, Colorado

and now serving the Triangle Region of North Carolina (Raleigh, Durham, Chapel Hill)

www.selecthomestaging.com 

03/04/2008 11:44 AM by Veronica Harbert - Select Home Staging (Select Home Staging)


Jessica, in my area anything marketed as "leaving a small carbon footprint" would be a huge draw and probably receive multiple offers over asking price! Gotta love the Pacific Northwest! I will have to remember this little item for future projects!

03/05/2008 08:49 AM by Kathy Alexander, GreatStages, Vancouver WA (GreatStages)


Welcome Back!  You've been missed.

Even Vacant properties look good on RES's.  I like how you advertised the area!

03/06/2008 12:40 AM by Janice Sutton - Temecula Murrieta Home Stager - Home Staging (1st Stage Property Transformations )


Great job.  Creative use of words.  It doesn't look that bad - at least the walls aren't white.  I would've been very hard-pressed not to sneak in a few accessories whether they paid for it or not!

03/09/2008 07:10 PM by Beth Lester/Home Staging Designs of California


Maureen~ Why, do you have a Louisville too?   I've not moved yet, but I am planning to.  We bought a new condo in The Peloton (an upscale apartment complex in downtown Boulder) and we think we'll sell our mountain home sometime early this summer.  I love it in Gold Hill, but the commute was straining us...

Kathy~ Isn't it funny, in some areas most people would be scratching their heads, or even be downright ticked off by "small carbon footprint".  I hope you use it!  I'd like to see it 'take off'! 

Roni~ Good to see you back too, I was wondering what you've been up to. Call me next time you're in Denver!

Dena~ HECK NO!  I expect to see you at the Realtor Rally girl!

Beth~ I know, except I'm not a big fan of accessories only (vignettes).  IMHO they look CHEEZY!

Thanks for the compliments everyone :) Just so you know, this home actually went under contract one day after listing!   

03/09/2008 07:35 PM by Jessica Hughes (Ambiance Staging)


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Home Stager: Jessica  Hughes (Ambiance Staging)
Jessica Hughes
Boulder, CO
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Ambiance Staging

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