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"Cozy" Home? Not Anymore!

By Jessica Hughes

Home Stager with Ambiance Staging

March 03, 2008 03:07 PM

I have a funny story I wanted to share with you guys (Dena I hope you read this!).......

I have been doing more and more Real Estate Photography for my Realtor clients, and I was contacted by one to do the listing photos and Real Estate Show for a vacant property. More often than not, I also will have staged the home first (either vacant or occupied), but this time I was commissioned only for the Real Estate Photography and the Visual Tour for a vacant home in Louisville Colorado.

The problem with vacant properties is that I loathe to take those pictures showing only 2 blank walls! Plus this property wasn't anything to write home about, and to top it off it was TINY!!!! It's only 950 square feet with 3 bedrooms on two stories, meaning the stairs eat a lot of the space... that kind of small! You know, the kind of listing that's always described as "Cozy" :)

I found myself at a loss on how to 'sell it' on Real Estate Shows. But then I came up with a great new catch phrase! (read below) But first:

Here's an example of my Usual style of Tour:

And here's the end result of the Louisville Colorado house:

So Remember Folks!!! It's not COZY.... It's SMALL CARBON FOOTPRINT!!!

UPDATE: FYI THIS HOME WENT UNDER CONTRACT ONE DAY AFTER LISTING!!!!!

Jessica Hughes
Ambiance Staging
We don't sell homes, we make homes sell!!

If you are in the Boulder area and need real estate photography or home staging services give Ambiance Staging a call @ 303-435-1784!

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Todd Carpenter

RealtyNex.us - Denver, CO

Well done, and welcome back. Small carbon foot print... I love it.

Mar 03, 2008 04:02 PM

Jessica Hughes

Ambiance Staging - Boulder, CO

Hey Todd, long time :)

I've been lying low, sick family, traveling, sick family, trying to sell my house, sick family, did I mention my family was sick?

Hope to see you at the Rally!

Mar 03, 2008 04:18 PM

Carolyn Gjerde-Tu-Davis

Lyon Real Estate - Davis, CA

Ca Real Estate

Small carbon footprint, close to parks and greenbelts and next to a montessori school, what's not to like.

Mar 03, 2008 04:53 PM

Maureen Francis

Coldwell Banker Weir Manuel - Bloomfield Hills, MI

Coldwell Banker Weir Manuel

There is a Louisville near Boulder? You didn't move, did you? Clever on marketing the carbon footprint. In my market that wouldn't work, but I am sure it will in yours.

Mar 03, 2008 08:34 PM

Harold "Hal" Place

A1 Connection Realty, Inc. - Sun City Center, FL

Welcome back. Nice touch, show is great.

You are selling your house? Where will you move? My neighborhood? Sure could make use of your photo talents.

Enjoy your day, good luck and hope the family is back to health soon.

Hal

Mar 03, 2008 08:45 PM

Marci Toliver

438-4642 - Mauldin, SC

Anderson SC, Spartanburg,Greenville SC, Home Staging

Jessica, I think you did a great job on both shows! I especially liked the sun filled spaces!

Mar 03, 2008 10:55 PM

Kathy Passarette

Creative Home Expressions - Mount Sinai, NY

L.I. Staging/Decorating

Jessica ~ They really liked green! I think you did a great job, and I could see the potential in this home from your show.

Mar 03, 2008 11:56 PM

Sandra Hughes

Redesigned Spaces - Northern Virginia - Fairfax, VA

Redesigned Spaces - Fairfax County, Virginia

I think you did a great job and the wording really took one away from the vacant property and will help potential buyers to visualize.

Mar 04, 2008 01:18 AM

Elaine Manes Gage

Home Staging Online Services - Denver, CO

Staging done ONLINE!

Jessica- Very nicely done! I noticed the features of the home, more than the fact that it was empty! You followed the old rule in real estate: when you run out of things to say about the house, highlight the neighborhood!

Mar 04, 2008 02:13 AM

Heather Chotard

In Style - Edmonton, AB

Very well done!

Heather

Mar 04, 2008 02:47 AM

Kathy Riggle

STAGING SMART N SOLD - Houston, TX

Houston Home Staging

You marketed this house well by highlighting its best features and the neighborhood.

Kathy

Mar 04, 2008 02:48 AM

Veronica Harbert

Select Home Staging - Denver, CO

Select Home Staging

Hey Jessica,

Nice job of working with what you had! I like how you focused on the selling features. Too bad they didn't want you to stage it...that property looks like fun.

Long time, no talk! I'm just back on Active Rain today myself. I did a job in Denver last week (I put it up on the MLS listing and Staged for Sale groups) and am gearing up to launch here in North Carolina and handle the busy season in Denver.

Hold on to your hats, people! It's gonna get a whole lot busier soon!

Veronica

Select Home Staging

Denver, Colorado

and now serving the Triangle Region of North Carolina (Raleigh, Durham, Chapel Hill)

www.selecthomestaging.com

Mar 04, 2008 03:44 AM

Mary Lou Teague

HOME STYLE AND STAGING LLC - Knoxville, TN

Home Style and Staging Knoxville. TN

Excellent ..love the photos. Thanks for sharing

Mar 04, 2008 04:52 AM

Terrylynn Fisher

Dudum Real Estate Group - BuyStageSell.com - Walnut Creek, CA

HAFA Certified, EcoBroker, CRS, CSP Realtor, Etc.

Charming, it's a wonder what words can do...

Mar 04, 2008 05:11 PM

Kathy Alexander

GreatStages Home Staging and Redesign - Vancouver, WA

Home Stager Camas WA, Home Staging Southwest WA

Jessica, in my area anything marketed as "leaving a small carbon footprint" would be a huge draw and probably receive multiple offers over asking price! Gotta love the Pacific Northwest! I will have to remember this little item for future projects!

Mar 05, 2008 12:49 AM

Janice Sutton

1st Stage Property Transformations - Murrieta, CA

Home Stager - Temecula Murrieta

Welcome Back! You've been missed.

Even Vacant properties look good on RES's. I like how you advertised the area!

Mar 05, 2008 04:40 PM

Dena Stevens

Rocky Mountain Realty - Canon City, CO

Putting The Real Into Realtor Since 2004

And here I thought you were hiding from us............:)

Mar 06, 2008 08:07 AM

Anonymous

Beth Lester/Home Staging Designs of California

Great job. Creative use of words. It doesn't look that bad - at least the walls aren't white. I would've been very hard-pressed not to sneak in a few accessories whether they paid for it or not!

Mar 09, 2008 12:10 PM

#18

Jessica Hughes

Ambiance Staging - Boulder, CO

Maureen~ Why, do you have a Louisville too? I've not moved yet, but I am planning to. We bought a new condo in The Peloton (an upscale apartment complex in downtown Boulder) and we think we'll sell our mountain home sometime early this summer. I love it in Gold Hill, but the commute was straining us...

Kathy~ Isn't it funny, in some areas most people would be scratching their heads, or even be downright ticked off by "small carbon footprint". I hope you use it! I'd like to see it 'take off'!

Roni~ Good to see you back too, I was wondering what you've been up to. Call me next time you're in Denver!

Dena~ HECK NO! I expect to see you at the Realtor Rally girl!

Beth~ I know, except I'm not a big fan of accessories only (vignettes). IMHO they look CHEEZY!

Thanks for the compliments everyone :) Just so you know, this home actually went under contract one day after listing!

Mar 09, 2008 12:35 PM

Anonymous

Tina

Looks great to me, but what do I know I've been doing this for 20 seconds! Look forward to learning from all of you.

May 08, 2012 09:35 AM

#20

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