Here are 5 reasons why you should stage a home

5:  Attracts a broader range of buyers as Staged Homes are more appealing and are recognized as the BEST properties to see.  Home Appraisers as view that as well and therefore, appraise it higher in value than a non-staged home.

4:  Great Listing tool.  Your house is listed on the Staged Homes website - it gets over 6 MILLION hits per month. (This is HUGE considering that 80% of homes are looked at on the internet before people even bother looking at the house live with the realtor.)

3:  There's a great saying - "CLUTTER EATS UP EQUITY ...AND ENERGY."  It is so true.  I staged a home that was very cluttered. The whole time I was there telling them the benefits of staging, the wife was sold but the husband wasn't.  He was very skeptical.  They had signed on anyways, and after the staging, the husband said, "I can't believe how stress-free I feel...I've been living in clutter all my life, I didn't even think it was that bad. Now I know what it feels like to live in an uncluttered home, I realize how stressed I was at home. " I am scheduled to stage their new house, staging to live, in Raleigh, NC.  Point is, once staging takes place, the hard work will be mostly done upfront, enabling you to show the house without much effort, but more importantly, you will live in a wonderful, stress-free environment after staging is done.

2:  Your home will sell in half the time than a non-staged home!

1:  Your listings will sell for more money - 7% more according to last year's StagedHomes report.  A recent US Dept. of Urban Housing and Development (HUD) recently conducted a staging study that showed staged homes netted 17% more profit than unstaged homes!  (Thanks Jessica Hughes for that report  http://www.realtown.com/articles/sellers/staging-20-take-your-business-to-the-next-level  Money invested in preparing a home for sale will be paid back with a premium.  People tell me "I can't afford to stage" and I tell them, "You can't afford to NOT stage...the investment in staging is less than your first price reduction."

I don't know why people think nothing of reducing their home by 5%, but spending a couple thousand upfront to either get them more money and have it sit less time on the market, is incomprehensible to them.  For example, if you have a $500,000 home, and it sits on the market for 3 months, the realtor will probably advise a reduction.  Let's say it was a 5% reduction (in a slow market).  That is a loss of $25,000!  If you had invested a couple of thousand (average staging is anywhere from $1,500-3,000 upward to $10,000 for higher end million dollar homes), you would have sold your home in half the time of a non-staged house, meaning you wouldn't have had to reduce your price to begin with. 

 

4 Comments on TOP 5 REASONS WHY HOMEOWNERS SHOULD STAGE

FEB
01
2007
455,764 Points 13 Featured Posts Localism Sponsor Outside Blog
Great post, I am really trying to get my sellers to buy into this service, not very big in my area as yet.
4:13pm • #1

Hi Jennifer,

Thanks, I know it is hard to get the sellers to buy into this service.  In NYC, I know staging is catching up with the West, like in San Fran where nearly every home is staged before it goes on the market.  You can use that to your advantage.  Tell them that it is a West Coast phenomenon that is catching up with the East Coast, especially in NYC, and that you are soon to follow.

Another example I use where most people have an AHA moment, is to say:

What is the first thing you do when you wnat to sell your car? And they respond, "well, detail it of course."

"DId you know after you drive out of the dealership, it depreciates 40%?"

"Yeah"

"Well, for most people, the single biggest investment they make is in their home.  The house appreciates and it is a big investment.  Doesn't it make sense to detail your home like you would a car? The car has no appreciation, but your home does." 

 Something to that effect will have them thinking, "hmmmmm." 

Hope that helps and best of luck!  I'm sure there are lots of stagers in the NY area, just make sure they have their accredition with StagedHomes. They are the only staging industry to have a listing exclusively for staged homes - they have the 6 million hits per month and they do adhere by a strict code of ethics. In other words, they are not a fly-by-night designer, claiming to be "home expert" designers.  M.

6:37pm • #2
OCT
09

Great post Marcyne!  A good way to start the day.

6:26am • #3

Maria, thanks!  It's been awhile since I posted and now you've inspired me to do some more.  Just one more thing right?

4:05pm • #4

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Marcyne Touchton

Charlotte, NC

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Domaine Staging

Office Phone: (704) 905-6343

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