I agree completely.  Good marketing starts with the photos, and can generate more business as the professionalism increases.

Sounds great! Great photos, great results:)

I have developed a love of photography out of an original need for better photos of my listings.  Without trying to sound to smug, my  photos are better than any other agent in my area and I do go to great effort to make it that way, but I came to a realization the other day.

My time has a price.  Let's say I expect to make $100K this year.  Being conservative in time spent working 48 total weeks, I am worth $52/hour.  If I spend two to three hours at a house and another two to three hours in post processing, I've spent from $200 to $300 when I could hire a professional who will do a better job for $100 to $300 depending on the size of home.  For his $300 price, I would have probably spent 10 hours of my time.

Now I just have to give up that control.

Great way to express it Lee! When I was working as an agent, $50 was my breaking point. Anything that I could have someone else do that was $50/hour or less was given up by me!