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Rename the "short sale to LONG sale"...brilliant

The phone rings...I answer the phone and it is a nice pleasant voice on the other end. She is inquiring about a foreclosure house I have for sale. She asks me how many bedrooms it is & what is the square footage. I reply that it is a big 3 bedroom at 1811 sq ft & ask if that is what she is looking for. "Susie" replies that is really not what she wants. This buyer is very smart, knows what her families needs are & has been looking for awhile. She has even seen inside other properties & has come super close to purchasing one of them.

THOUGHTS to PONDER: why hasn't a realtor been picked to help her thru this whole process?

continued... We talk further & I offer a couple of times to email her properties that fit her needs. I also ask about her having a committed realtor to help her get the perfect home. She self-discovers that she is searching in a hot price range (ie...everything she likes gets multiple offers before they can jump on it). We talk further about the market & how she is really not interested in purchasing a "short sale", because they take too long to possibly not even get the house in the end. HERE is the BRILLIANT QUOTE: hourglass

"THEY SHOULD BE CALLED LONG SALES not short sales, since they take so long"

answer to pondering thoughts: If you are a "Susie", I would love to be committed to be your realtor of choice. It can be a cohesive relationship, where i can help you get a great deal & you could be my first call, when I recognize a great deal coming. I love my job and committing to my clients to help fill their housing needs while we work together to make it happen.

209-321-6122 or christina@christinaoneal.com

Posted by Christina ONeal ~ Ripon, California realtor on 03/05/2008 02:02 PM

Comments (11)

short sales, foreclosure, lead generating

Post is included in group: Realtors®
Post is included in group: California Short Sales, REO's, and Foreclosures
Post is included in group: Short Sales Specialists
Post is included in group: Short Sale
Post is included in group: Customer Service Excellence

11 Comments on Rename the "short sale to LONG sale"...brilliant

MAR

2008

How right you are --- ok that's it let's revolutionize the industry -- we now have LONG sales instead of SHORT SALES!

MAR

2008

That is so funny....Mike Ferry made a joke on his action workshop tapes that probably most realtors think a "short sale" is a sale that goes really quick...I am going to start to call them long sales as well..

Susan - whoo hooo...how many long sales are you doing? sounds funny :)

John & Lisa - i love it...i will use the term tommorow & see how it goes. take care.

I must agree ~ it should be called long sale. Who ever named it short sale anyway? The process is long and exasperating!!

MAR

2008

Hi Christina. This is so true. Short sales take an average of two to three times longer than a conventional sale.

Tina - exasperating is so true :)

Vincent - you are right, 2 to 3 times longer. It sure is a test of patience.

MAR

2008

"THEY SHOULD BE CALLED LONG SALES not short sales, since they take so long" - Great!

Nice to finally run across a Tracy Realtor on the Rain (I haven't actively searched for one).

Tracy is my hometown. It was (is?) a great place to live "back in the day."

Thanks for posting the market information. I'll check back regularly!

MAR

2008

Benjamin - glad we found each other, I look forward to hearing your "back in the day" stories :)

MAY

2008

Wow, isn't that the truth, they do take so long to get an answer, close or anything to do with the file! I think I will take on the new name and call them long sales myself.

JUN

2008

Christina,
You are funny, some people who does not know the term what a short sale means, they think that Short is because it will take a very short period of time to do the whole transaction, they are wrong and when I tell them that it will be a long process and they need patience, they think it twice about what they were thinking before :)

When I explain them about that the term Short Sale is because the lender accepts less for what is owed, then they understand the term :) Short, a Short Pay off :) LOL.

MAR

That is the truth! Although we are quite experinced in processing short sales it seems the banks are just trying to keep up with the pace. We are finding a turn-around time of anywhere from 2 to 4 months to go from beginning to end. Long sales indeed!

Pater J Goodman

www.pjgoodmanesq.net

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