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How not to impress a home buyer or investor

By
Services for Real Estate Pros with marketmedia,llc

So your out there in the real estate world and you work hard to land a listing and now that you have landed an account, it's time to market the listing, like many other agents you try to skimp and save a few bucks, so you go ahead and buy it one of those "do it yourself " virtual tour systems and take only a few minutes to learn how to use it.

So you rush out to that new listing and start snapping photos and once you have your images you run back to the office and start to build your tour on your DIY system, thinking you done a bang up job, you pat yourself on the back and post the tour to the internet for the whole world to see. Well guess what, you never know just where your work will show up or who will see it, so it might be a good idea if you take the time to make the best impression you can so you provide the best possible service that you can to your client the seller and don't do anything to embarrass yourself on a world wide stage, let alone on the local level.

Just think what your competing agents in town will have to say about you at their listing presentation while trying win the same account you are, when you do high quality work such as this little gem here.

Link: http://www.visualtour.com/shownp.asp?t=1349114&prt=63 (highlight and right click for new window)

So moral of the story is if your going to shoot your own in house virtual tours then at least get the place cleaned up before the photoshoot or you risk looking really bad and like a lazy agent or an agent who is clueless as to what makes buyers and investor want to take a look at your listings, instead of having a good laugh and moving on to the next listing that was marketed like a real, real estate professional!

You know some things are better left to a trained professional photographer and virtual tour provider!

Comments(8)

Karen Webster...Grand Rapids, MI Realtor
5 Star Real Estate, Grand Rapids MI - Grand Rapids, MI
Hi, William.  Interesting blog.  It would be nice if the virtual tour opened in a new window so I don't get kicked out of AR when I close the tour.
Mar 05, 2008 02:36 PM
William McCauley
marketmedia,llc - Lawrence, KS

Highlight the link and right click on it and select "open in new window" that will keep you from getting the boot off AR.

P.S. Thanks for pointing that out, have a great week.

William

Mar 05, 2008 02:56 PM
Krista L. Walker
RE/MAX Platinum Medford - Medford, OR
Oregon- Homes & Real Estate for Sale
I love teh virtual tour program.  I can't imagine not using this tool in our business
Mar 05, 2008 02:56 PM
Mike Gambino
Prudential Patterson Realtors - Florissant, MO
GRI
As I see it, the post deals with an incompetent person taking the tour photos and a bigger incompetent agent allowing something like that to hit the web.  Really doesn't have to anything to do with the DIY tours.  Professionalism can be achieved in DIY tours and professional companies that do the tours for you.  The same can alternately be true.
Mar 05, 2008 03:10 PM
William McCauley
marketmedia,llc - Lawrence, KS

Well I enjoy producing them for my clients, but for the life of me I can't understand why in the world an agent or broker would use a tour like the one I linked. As an agent would you want your name on the tour I have linked?

 William

Mar 05, 2008 03:13 PM
Mike Gambino
Prudential Patterson Realtors - Florissant, MO
GRI
If I was the agent it never would have seen the light of day.
Mar 05, 2008 04:03 PM
William McCauley
marketmedia,llc - Lawrence, KS
I'm sure you didn't get to be a "Multi-Million Dollar Producer" by using really bad marketing.
Mar 05, 2008 04:39 PM
Ellie McIntire
Ellicott City Clarksville Howard County Maryland Real Estate - Ellicott City, MD
Luxury service in Central Maryland

I use this tour provider because I DO take the time and effort with my tours. I get to know the house and I convey that with the tour and the script- the agent that you highlighted should not have wasted his time- but that does not mean that some of us don't do an excellent job.

Try www.SandHillManor.info and fall in love with this house.

Mar 07, 2008 07:55 PM