If you did not own your site, is there any reason you would want to visit it multiple times each week? (edit/delete)

I am not the sole author of this tid bit of a SEO tip; I have revised some of the content from a trusted SEO colleague and would like to share it with you what he has taught me..  I could share him with everyone ... but I'll keep him for myself.  Best of luck in your business!

There is much more work to creating a successful web-based business than just SEO. Focusing exclusively on SEO is a bad call. Most sites will become more successful from using SEO techniques, but most sites will not become successful based exclusively on SEO.

Many people are in a rush to build a website thinking they are ready to cash in on the next gold mine. A ton of money changes hands on the Internet, yet most Internet businesses fail. Why? People think they can make something rather large that is pretty good. Logic such as "If I can make a dollar a day off each page and have 200 pages, I would not need to work."

The low cost of content creation can lead to poor document quality. If you say one incorrect thing, you may lose the trust of a prospective customer-sometimes for life.  Making information that just turns out to be clutter rarely makes for a long-term, successful website. If you don't have passion for what you do, it is much harder to be successful in a completely open environment, especially if workers who have a lower living cost in third world countries can easily duplicate your work. 

Does your business have a long term investment strategy?

Editor and Market Watch correspondent Bambi Francisco asked Mike Moritz of Sequoia Capital how he chooses what companies to invest in. He replied, "It's the idea that the founders are doing something that they think is useful for themselves, And, then, eventually perhaps, coincidentally, perhaps accidentally, they discover that the product or service that they have built because they wanted to use something like this is that of great interest to lots of other people."  If you create something you enjoy that is exceptionally useful, you stand a good chance of being successful.

Are you/your site trustworthy ?

Webmasters, site users, directory editors, and search engines may look for things like a privacy policy or a physical address as signs of quality. In Beyond Algorithms: A Librarian's Guide to Finding Web Sites You Can Trust, Karen G. Schneider highlighted many things she looked for in a trustworthy site, which included:

1. Availability

2. Credibility

3. Authorship

4. External Links

5. Legality

Also, the people who are subscribing to RSS feeds or subscribing to your list are also the most likely to be people who comment on the contents of those sites, and write other sites that can link at your site. If you can figure out a way to get those people to desire to give you their attention, you quickly and cheaply reach the most influential voices.

Another key note:  If you did not own your site, is there any reason you would want to visit it multiple times each week? If you figure out how to make that answer "yes," then you are ahead of over 95% of competing webmasters.  In most industries, many people will fail, or barely get by, while a few successful voices make themselves heard above the rest. Those people who gain many subscribers and have other people talking about them will be successful.  Competitive markets are largely a game of mindshare. Ultimately, search engines follow people.

As for myself, I ask myself this question ongoing and it has been a soul searching experience to come up with an answer.  Perhaps it is a work in progress for me ... I've not yet come up with a clear answer.

Best of luck to your business

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