The "NEW" 3 Most Important Words In Real Estate is the title of a recent post on Real Estate Radio USA Blog. Location, location, location immediately comes to mind, but this is being pushed aside by the words conversion, conversion, conversion.

Barry Cunningham reminds us not to lose sight of the fact that Web2.0, Real Estate 2.0, the blogosphere, etc. is to make money and is not merely an outlet for frustrated journalists.  

It is not enough to have eyeballs reading our lastest blog post. We also need to be looking eyeball to eyeball with those folks.

Barry reminds us to know our numbers, concentrating on how many of those web visitors actually turn into buyers or sellers.

My husband, Dave Macklin, is a Realtor and he just changed blogging platforms, AllVirginiaBeachRealEstate.com. This current platform is with Mary McKnight at RSSpieces.com, whose philosophy is your blog should make you money.

Mary puts an enormous amount of effort into training her clients how to blog to make money. I can't tell you how much I have learned from her in the past month and after only a few week's Dave's posts are being seen by more eyeballs than 1.5 years with the previous vendor.

‘Conversion, conversion, conversion' also got my attention because I have a previous post concerning Interent lead conversion and how we often concentrate all our energy on generating the lead and drop the ball on the follow-up to convert the lead to business. I also talk about the success my Team of real estate Virtual Assistants has had helping agents convert their Internet leads into business.  Give us a call at 757-271-6047. We'd like to help you convert your leads, too!