On Squid, Squeegees & Squidoos...3 Ways to Squeeze More Money From Your Online Content!

will the octopus be feeding me instead?

I've been wondering about this question: When content becomes ubiquitous, what's the next Value proposition? Do you know that with the proliferation of information, the value of simple data will trend downward?

When web results turn up billions of hits for a single word, data points no longer solve anybody's problems.  In fact they do the opposite. They simply add to our collective confusion.

So, the web marches towards the next frontier; the one we are actively parlaying our wares on right here on Active Rain...the Value of Content.  Blogs are on the forefront of this battleground & according to Technorati, hundreds of thousands of new ones are being born every single day.  Will it be long before that number reaches into the millions?

So WHEN...not IF that happens, what are the implications for content driven applications like blogging?  I don't know. But I am intrigued by my preliminary forays into the world of syndicated publishing.  I'm not even sure that's an apt descriptor for the likes of E-Zines and Squidoo.  

The point is this, the Value of Search is most fully embodied within the goldmine of Relevance.  Relevance is what creates meaning & is ultimately what we are all truly searching for. What's challenging about relevance is that it is a moving target which is increasingly difficult to define.  So, the next new wave of websites are in a rush to build their own private armies of sentries scouring the globe for new minature bytes of information.

Today, through a microblog on Twitter, I was directed to Maureen McCabes post on "If Active Rain Points Were Really Money" about Qaissia, a website that pays people for their intelligence about any topic with Qaissia dollars.  The site is in Beta testing, so you have to be invited by a member to join.  The idea was not entirely foreign to me as my Squidoo lens purports to do the same thing.  But, alas even as my lens has climbed from near oblivion at  a rank of 451,000+ or so in a mere week to a more respectable rank and has good representation for my keywords, it has earned me nary a cent.  Maureen's numbers look amazing!

But, I do admit that it feels like there must be a catch?  Will these backlinks that Qassia is offering to pay me for somehow turn and bite me by creating some kind of a penalty on the search engines?  I don't know, but I do think that the model seems direct and simple.  Ask people to write about what they know, use people's content to get clicks on ads and then pay them for it.  Simple, yet stunningly disarming....

The Internet is barely beginning to tap its potential.  As mass markets come online in huge numbers from Asia and parts of the world which had never really enjoyed the full slate of modern conveniences now have access through cell phones to the Internet, the power of a click and it's potential to generate revenue has jumped dramatically.

So, while I'm not totally sure about Qaissia yet, I'm not closed to the idea either.  So, I set up a profile.  If you'd like to join and start earning Qassia dollars, you can do so from my profile. The site is in bet testing and not currently available to the general public.

Meanwhile, I'll continue patiently building my Squidoo lens in hopes of payday someday...and perhaps, perhaps...those points I've been earning here on Active Rain will create showers of blessings too...

Click here to view my Squidoo lens...

Click on the side bar or here to view my E-Zine articles

Here's my Qaissia page...if you'd like to sign up.

*Please note that Qaissia is paying a bonus for all new sign-ups who register through my account or Maureens and Squidoo has a sign-up benefit too. However both sites most attractive incentive so far is the boost to your search engine rankings. 

Picture is courtesty of Marshall Astors photostream on flickr.com

Copyright 2008  Audu Real Estate  All Rights Reserved

 
Post is included in group: e-PRO Internet Technology
Post is included in group: Twitter

35 Comments on On Squid, Squeegees & Squidoos...3 Ways to Squeeze More Money From Your Online Content!

Very well written and informative Lola.  I think the point you making money on ones own content is starting to come to reality with sites and blogs that are now encouraging people to put relevant Google AdSense on their site.  In the past this would have been a big no no but now many sites, such as blogspot make it easy for someone to get paid by advertising Google AdSense on your blog/website.

Kansas City Real Estate

03/06/2008 08:46 PM by Michael Pierce - Overland Park Real Estate - Leawood Real Estate (Prudential Kansas City Realty - Overland Park, Kansas)


You gave me something to think about, very well written by the way.  I think it will be a good idea to stay ahead of the curve of technology. 

03/06/2008 08:52 PM by Bob Jakowinicz Westland, Livonia Realty Westland Michigan Real Estate (Remerica Liberty)


Need to get squidward from Sponge Bob Square Pants to join as well.  I see your squid and it looks pretty similar.  Anyway, this technology may be the answer for a lot of people, but it seems way beyond me....

03/06/2008 09:17 PM by Larry Bettag - Cherry Creek Mortgage


Hi Michael, thanks for your comment.  When we understand the impact of the entire world coming online, it will become obvious how far reaching and powerful this is.  It is now possible to connect to almost every single small village on the African and Asian continents...even those which don't have the amenities we associate with modern life.  Everyone craves connection...that's the key here.

03/06/2008 09:47 PM by Lola Audu~ Audu Real Estate~ Grand Rapids, MI Broker


Glad you dropped by and enjoyed the post Bob.

03/06/2008 09:47 PM by Lola Audu~ Audu Real Estate~ Grand Rapids, MI Broker


Larry, thanks for stopping by.  I've learned that for myself, with a lot of this new stuff...if it doesn't make sense at the time, I simply leave it alone.  Sometimes, much later...it clicks...then it's easy to move on.  If it doesn't, I don't worry about it.

03/06/2008 09:49 PM by Lola Audu~ Audu Real Estate~ Grand Rapids, MI Broker


Lola, I'm going to bookmark this to read when I'm not tired. I wa just invited to Qaissia but did nothing more than set it up.  There are so many different sites it gets very confusing.

03/06/2008 10:02 PM by Marchel Peterson Spring TX Real Estate E-Pro ABR (Results Realty)


Sounds to me like a Google penalty in the making. It's only a matter of time. I don't know what it is with Google, that they seem to make it extremely difficult to keep our sites and blogs at the top of the list. 

03/06/2008 10:42 PM by Lisa Hill (Daytona Beach REALTORĀ®) (Adams Cameron and Company)


 Hi Lola, I love how you think. It's been a very long day for me so my comment will be short.

 I've been a techie since 1984 and I'm still coming to terms with all the new "stuff" that pops up each week. Info overload. The value of limited time and attention. Nite...

03/07/2008 02:08 AM by The Blog Artist - marti garaughty (The Art Of Marketing You)


Lola- I also like how you think.....however I just don't have the time or energy to do the extra Profiles....I have to figure out how to get the most for my time, just as the consumer wants the most for theirs.

03/07/2008 04:40 AM by Kathy McGraw ~ Calif Broker (CELLing Realty)


Lola, I just signed up after getting and an email about Qassia from Jeff Dower.  I was wonderfing about the $'s and what it all means in the end.  I have not yet signed up for Squidoo.  Do you post unique articles on these sites or do you double post?  Do these help your own blog rankings?  So many questions!

03/07/2008 09:22 AM by Lake Norman Real Estate ~ Diane Aurit (RE/MAX at the Lake)


Marchal, this stuff can be confusing.  I'm learning to simply bypass stuff that strikes me that way.  Sometimes, I connect with it later...like with Twitter...and sometimes, I don't, which is absolutely OK.  I am interested in sites that are syndicating content in various ways & perhaps that is one of the reasons that Qassia is something I'm willing to investigate a little further.

03/07/2008 09:24 AM by Lola Audu~ Audu Real Estate~ Grand Rapids, MI Broker


Lisa, your comment brings up a very important question. When I posted my first bit of "intel" aka intelligence on a local bookstore, the kind of backlink which was created as far as I can understand is a link which is relating my short article to a recommendation in my local area...not necessarily an inappropriate connection.  I'm not an SEO guru, but I did note that Jeff Turner has signed up...that made me feel a little more comfortable. :)

03/07/2008 09:28 AM by Lola Audu~ Audu Real Estate~ Grand Rapids, MI Broker


Marti, thanks for stopping by to read and comment.  I feel like this last year has been a very steep learning curve with this "tech stuff."  In 1984, I was certain I didn't want anything to do with computers. Unbelievable...but true! :)

03/07/2008 09:31 AM by Lola Audu~ Audu Real Estate~ Grand Rapids, MI Broker


Kathy, I'd wholeheartedly agree about the time issue.  I also think it's important to look at the value proposition that each of these new sites offers. Value can mean  a lot of things including: establishing an online presence or brand, networking and connecting with others and/or building a business and making money.

I blog on Active Rain because I appreciate the knowledge, networking and SEO.  It's been worth my time...that's Valuable to me.  E-Zines is a publishing network; something which I'm exploring.  Facebook...well, that's a toss up right now; don't spend much time there. 

Linked In...is a professional network and does extremely well for my SEO rankings...once again Valuable. It also takes very little of my time, but has consistently enhanced my professional associations.  Squidoo...well, the jury is still out, but it's content based so like Qassia, it's worth a little exploration.  I think we each have to figure out what we want from our efforts & make judgements on that basis.

03/07/2008 09:40 AM by Lola Audu~ Audu Real Estate~ Grand Rapids, MI Broker


Diane...so many goodquestions! My understanding of Qaissia dollars is that they are derivative form of payment which translates into real money...the convertor was not something I could decipher from their website.  They work through Google AdSense and the money is transferred through that route as opposed to from Qaissia directly.  My guess it that it is likely not a lot of money, especially at the beginning, but it does represent some payment for effort & it is definitely indicative of where the Web is heading with reference to Relevance & Meaning...two traits which are far more illusive than mere data. 

About Squidoo...the modules make it quite easy to customize your lens without much hassle.  You can also simply download your blogging content...you don't even have to cut and paste if you don't want to.  The site is heavily weighted towards geographical identification...an excellent thing if you're in real estate! :)

03/07/2008 09:46 AM by Lola Audu~ Audu Real Estate~ Grand Rapids, MI Broker


Lola, of course I signed up yesterday, I'm in a wait and see mode. I sign up for most of them and just let them play out. Remember when zing was the thing, then naymz, then cre8buzz. Oh my.........

03/07/2008 10:24 AM by Missy Caulk Ann Arbor Real Estate (Keller Williams Ann Arbor, Michigan)


Hi Missy, thanks for stopping by.  I have a different approach to my participation online.  I don't sign up for most of the stuff I'm invited to or hear about.  I try to participate in what seems to resonate and make sense for me and what I'd like to accomplish.  Don't always succeed...but that's my aim.

03/07/2008 12:36 PM by Lola Audu~ Audu Real Estate~ Grand Rapids, MI Broker


Lola - great post! Indeed it is difficult to stay on top with the search engines - constantly changing things and adding rules -

03/07/2008 06:37 PM by Bill & Barbara Jo - Florida Realty Professional - AHWD (Charles Rutenberg Realty)


Lola, I need time to digest your blog so will bookmark and read and reread.

03/08/2008 07:44 AM by Russ Lenich Naperville, IL Homes (Baird & Warner)


Lola

Great article! Thanks for sharing. I am all for getting paid for my content but, I am having difficulty just keeping up with Active Rain which by the way is helping me to grab up some business.

Prospecting is the name of the game and there needs to be a balance between blogging and chasing down business.

03/08/2008 11:57 AM by Gary J Rocks (Sussex County Real Estate)


Lola- Your answer back to my comment about finding the value of our efforts online is something I have been exploring after my first few months of doing this social networking.  I like Active Rain....I can laugh, be serious, learn something or offer something......it's all up to me and what I want at that particular moment when I log in.  I decide what is most valuable to me at any given time, and it may or may not be business related; at that moment.

However, regardless of what I wanted when I logged in, I try to keep in mind that the time I spend on these sites has to fill a need....business, or social, and try to make my investment worthwhile :)

03/08/2008 04:10 PM by Kathy McGraw ~ Calif Broker (CELLing Realty)


Hi Bill & Barbara Jo...I've given up trying to keep up with what the search engines are doing, but I do try to focus my writing on things that I think are important to me and would be helpful and of assistance to those I serve.

03/08/2008 04:59 PM by Lola Audu~ Audu Real Estate~ Grand Rapids, MI Broker


Russ...thanks for stopping by to read and comment.  It is a lot to digest. :)

03/08/2008 05:10 PM by Lola Audu~ Audu Real Estate~ Grand Rapids, MI Broker


Absolutely Kathy, my biggest challenge has been in keeping things in balance and investing wisely.  It has definitely been a significant and important asset to my business and professional life.  And then...the people I've met; just can't think of any other forum that I have had exposure to until now which has created so many vital connections.  I think there's a part of me that wants every investment in the Web 2.0 world to be as useful as AR has been...that may be dreaming, but oh well. :)

03/08/2008 05:21 PM by Lola Audu~ Audu Real Estate~ Grand Rapids, MI Broker


A great thought provoking post. I have bookmarked it and will check out the links later.

03/09/2008 07:16 AM by GITA BANTWAL, REALTOR BUCKS COUNTY, PA HOMES (ReMax Centre Realtors)


Thank you very much for all the great stuff!  I'm on Qaissia, etc., etc., and you've reminded me to finish my Squidoo.  So much to do on-line.  Have a great day!


03/10/2008 04:57 AM by Susie Blackmon NC Realtor, Maggie Valley, Waynesville (COLDWELL BANKER)


Hi Gita, Thanks for stopping by to read and comment.  I think you will find both links enlightening.

03/10/2008 04:34 PM by Lola Audu~ Audu Real Estate~ Grand Rapids, MI Broker


Thank you so much for the information.  I think that the more technology that a realtor use the more informed they are for the clients that we work with.  Let's face it 80 to 90% of buyer start their home search on the internet, so we must be their to guide them through the process.

03/11/2008 06:08 AM by Taylor-Brown Real Estate


Hi Lola:  This sounds interesting and surprisingly easy. I checked out your homepage and am going to set up an account and post about random things that I know about.  I like that. 

03/11/2008 07:09 AM by Ed Vogt, Grandville, MI Audu Real Estate (Audu Real Estate)


Hey Lola,

Yes the big expand will then cause overcrowding of information and drown the ears and minds as competition for attention increases. Crazy beast

03/12/2008 12:22 AM by Spokane Real Estate - Ross Quintana (Team Quintana Real Estate - MJ McAdams Realty Lic#3015)


Lola- Understood, and it never hurts to dream.....who knows when todays dream becomes tomorrow's reality :) :)

03/13/2008 09:54 PM by Kathy McGraw ~ Calif Broker (CELLing Realty)


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Real Estate Brokerage: Lola Audu~ Audu Real Estate~ Grand Rapids, MI Broker
Lola Audu~Grand Rapids, Michigan Real Estate
Grand Rapids, MI
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Lola Audu~ Audu Real Estate~ Grand Rapids, MI Broker

Office Phone: (616) 791-0511
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Grand Rapids, Michigan real estate information including houses for sale, rent and home buyer/seller tips. Also includes wisdom and insights from Lola Audu, CRS Associate Broker.

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