1. Testimonials are provided
  2. Logos & Emblems from sound organizations such as Better Business Bureau or Local Chamber of Commerce
  3. Consistent website layout throughout
  4. Clear links that don't mislead
  5. No broken links or broken anything
  6. Website shows up in a variety of places (Remember the 5 touch rule?)
  7. Website talks the language of the visitor
  8. Written to a person not a group, use personal pronouns
  9. Copy is void of superfluous words like "wonderful" and "excellent"
  10. Accurate facts are given, thorough data 
  11. Superior claims are backed with proof or researched documentation

Any other ideas? Please spit 'em out.

REAL ESTATE WEBSITES & SEO

 
Posted by Jenna Ryan @ The Marketing Shop.com on 03/06/2008 09:45 PM   Comments (8)   ,  
Post is included in group: Real Estate SEO & Web Marketing

8 Comments on How to establish trust and build rapport with your website content copy

Good post, Jenna--I've got it bookmarked.

03/06/2008 09:48 PM by Kent Simpson REALTOR®, CNS®, AHS®, RECS® (with The Pepper Group™ Diversified Real Estate)

Great list of ideas on how to build trust and rapport.  Another simple rule for the list be honest in what you say and do on the site

03/06/2008 09:57 PM by Russ Ravary - Michigan Homes for sale - Michigan Real estate & Mortgage info (Remerica Hometown One)

Jenna, great advice I try not to be so wooden and show a little personality (I try) haha

03/06/2008 10:01 PM by Larry Hultberg Newark Delaware Realtor (EXiT Central Realty Delaware Home Search)

Clients are looking for value from your site, knowledgeable tips and ideas are essential for them to treat your site as a resource.

03/06/2008 10:03 PM by Katie Graham - Denver Real Estate (Preferred Properties)

  Thanks Jenna,  Short and sweet and to the point.  Always enjoy your take on marketing.

03/06/2008 11:11 PM by Kim Harris-Broker/Owner/Sound Realty (Sound Realty)

Nice list.  I think the navagation and layout is also important in building trust.

03/07/2008 12:33 AM by Carolyn Gjerde-Tu Davis Real Estate (Lyon Real Estate)

Excellent ideas!

03/07/2008 05:00 AM by John and Lisa Marker (Keller Williams)

Good navigation, content rich areas, genuine interest

03/07/2008 08:49 AM by Jill Wente - Spring TX Real Estate (Prudential Gary Greene)

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Real Estate - Other: Jenna Ryan @ The Marketing Shop.com (The Marketing Shop.com)
Jenna Ryan @ The Marketing Shop.com
Frisco, TX
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The Marketing Shop.com

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