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Real Estate Blogging Business Plan For 2008 - Boots On the Ground Will Help You Find and Service Buyers

The growth of Real Estate Blogging, although steady and noticeable, still has not lived up to the hype, and it never will. That’s not to say that it is being rejected as a competent means to the end: as an effective lead generation tool. In fact, we’re finding that blogging is not only keeping people in business, saving them marketing spend, and changing their outlook on real estate, but it is actually improving the industry.

Anytime that you force an industry to establish, present, and defend opinion and insight, you’re heading in the right direction.

The reason I feel that a rush to blogging as a marketing tool will never catch fire is because of a major deterrent called: Work.

Writing for most is work. Sitting alone at a computer, being asked to pave the way to your marketing success through writing, is just not a reasonable endeavor for most.

Real estate success, like that of many consulting industries, is very much dependent upon one’s own, solitary efforts. Because of this, agents tend to do look to peers for guidance rather than risk it and forge a path of their own. Blogging is the dark horse in real estate marketing, and curiously this is what has it working so well for the few that have learned to embrace it properly.

So what’s “embracing it [blogging] properly” supposed to mean?

Blogging is the dark horse in real estate marketing The trick to making blogging work for you, as a business growth strategy, is to build an audience of past, present and future clients. Getting in front of the past and current client group is as easy as setting up their subscription to your blog’s feed.

Getting in front of the new audience has been blogged over and over and over and over and… more to come.

It’s maintaining the interest of the audience that’s the difficult part.

A concern I frequently hear from potential bloggers is the fear that they will not be good enough or interesting enough of a writer to bother trying. The funny thing is that blogging success does not depend on one’s writing skills. To be a good blogger, you don’t have to be an interesting writer. Heck you don’t even have to be a fair writer. You simply need to know how to present information that is interesting to your intended audience. If they can appreciate your regular message then you will have earned their readership. This is embracing blogging properly.

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Real Estate Blogging Business Plan For 2008 - Boots On the Ground Will Help You Find and Service Buyers

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Posted by Real Estate Tomato on 03/07/2008 12:26 PM

Comments (12)

blogging advice, finding buyers

12 Comments on Real Estate Blogging Business Plan For 2008 - Boots On the Ground Will Help You Find and Service Buyers

I'm working on getting my blog in front of my database--past and present clients. Thanks for your suggestions. You're right, blogging is work--lots of it.

03/07/2008 01:49 PM

by Norma Toering Rolling Hills & Palos Verdes Property (REMAX Palos Verdes, Palos Verdes Peninsula)

Norma,

Did you get a chance to see last week's post on tapping into your past and present client database?

http://activerain.com/blogsview/407377/Starting-A-Real-Estate

03/07/2008 02:08 PM

by Real Estate Tomato (Real Estate Tomato)

Hi there, it's the Tomato stalker/fan here, soaking up all the great Tomato Sauce. Can't get enough.

03/08/2008 02:56 AM

by Susie Blackmon-Maggie Valley Waynesville NC Realtor/RE Blogger/Photographer (COLDWELL BANKER Kasey & Associates)

Thanks for the thoughts. Yes blogging is work but I think it is the future of the industry. An easy way to interact with clients, and potential customers.

03/08/2008 05:18 AM

by Russ Ravary - Michigan Homes for sale - Michigan Real estate & Mortgage info (Remerica Hometown One)

Thanks for a great post and for the tips. Blogging is an important part of marketing and personal promotion.

03/08/2008 05:51 AM

by GITA BANTWAL, REALTOR BUCKS COUNTY, PA HOMES (ReMax Centre Realtors)

Going deep into the buyers wants and needs makes a lot of sense.

03/08/2008 07:12 AM

by John and Lisa Marker (Keller Williams)

It is good to write about a neighborhood or community from the lived- in style, rather than the showcase model style. Especially for those out of town buyers, so many questions and so many needs. How would you feel if you were relocating to another city? What would you want to know?

03/08/2008 10:56 AM

by Rebecca Levinson-R.E. Blogger/Connect2Agent (Connect2Agent)

Ok, I did find that inspirational!!!! Keep it up!

03/08/2008 03:14 PM

by Chris Tesch College Station, Texas Real Estate (RE/MAX Bryan College Station)

Great post, thanks for the information.

03/08/2008 11:01 PM

by Brian Kreick (Kreick, Inc.)

Jim - I imagine that I'm sitting with a buyer over coffee at a sidewalk cafe on Beach Drive, or sitting with a seller in the wicker rockers on the verandah at the Vinoy with a glass of wine - and write just as I would be talking to them.

03/09/2008 06:58 PM

by Sharon Simms St Pete Florida CRS CIPS CLHMS (RE/MAX Metro)

Current day information is what the bloggers are interested in. I love to read some of the really strange stories actually happening in the world.

03/09/2008 08:15 PM

by Fort Myers Florida Homes, Deanna Casalino, Remax Realty Group (Remax Realty Group)

Hi great point about blogging being work...in contrast, reading posts and learning a little along the way is pure fun! I guess I need to work a little more! Cheers, Harley

03/09/2008 10:59 PM

by Harley Ramsey Chatsworth, CA Real Estate (Keller Williams)

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