I am reading this GREAT book. Influencer.

Reading last night I came across am unfamililar word. Propinquity. This is the definition of it in Wikapedia.

"The propinquity effect is the tendency for people to form friendships or romantic relationships with those whom they encounter often. In other words, relationships tend to be formed between those who have a high propinquity.

Propinquity can be more than just physical distance. Residents of an apartment building living near a stairway, as an example, tend to have more friends from other floors than others. The propinquity effect is usually explained by the mere exposure effect, which holds that the more exposure a stimulus gets, the more likeable it becomes.

Do you know what this MEANS!!! It Means EVERYTHING!!!

We know who we know because they are close to us. We see them often.  So if we want more people in our lives we need to be where we can see them more often.

That and what about our kids. How close are they to us? 

We have more influence over those we see the most.