This is to help some of you newer agents or agents that just dont have a good support system. I am not as tech savvy as most of you, but my "hard marketing" materials help me out a bunch. My return rate of a buyer choosing to work with me is well over 90% once I have had my initial appointment with them.
Thank all of you for helping me with techie stuff, here is my help from my side of the transaction. Over the years I have put this package together and this is currently what I have for my buyer clients. I have a similar package for sellers, but this will concentrate on Buyers.
You will want to put all of this info in folder. I use a 8 1/2 X 11 folder, I have seen some agents actually put this in a 3 ring binder and give it to the buyers, Whatever you feel is your style. Make it all coordinate. My folder, card, brochure, letterhead are all coordinated and match - Looks more uniform and professional!!
I have a previous post about a Buyer listing Presentation and how important I think it is when getting a new buyer. This is what I use at my appointment.
Sellers and listing agents love doing transactions with me because we are spot on and ready to go, no messing around- my buyers are clear and know what is going on during their transaction!
First of all, sorry if the photos aren't so great, I just put everything on my desk and did the best I could with my digital camera.
Okay, so the contents are as follows;
1. I buy the folder box for my clients at Staples, they come in every color. They love that thing. I tell them it is to keep all of their important real estate papers, inspections, loan papers. Most of them bring that to settlement with them!
2. Local area information. I get most of the stuff FREE from my state capital. Free state maps, calendar of events. Call your state and see what they have for you.
3. My marketing information about me. A personal brochure, note pad, calculator, magnet, pen you know. . .
4. Several of the settlement companies have a Buyer Guide. It has copies of a contract, HUD-! Glossary of terms that sort of thing.
5. Lead paint disclosure, credit lending brochures, home buying tips etc.
6. Blank copies of forms they will be asked to sign, Agency disclosures, BBA, Good Faith Estimate.
One of the best brochures and a company that has several different kinds for every situation is this brochure; You can order these at from Conquest Corporation 800-922-6629 www.conquest-corp.com
Sorry for the Glare!!
Good luck, Hope this helps you with your buyers!!
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