Brand-focused brokers can stay on top-of-mind with customers

Hi Everyone,

I had someone email a request for a coy of my article.  They were referred tome and heard about this article I wrote on building brand equity.  I just forwarded it to the person.  I thought I would share the article here.  the magazine that it was published in, the Scotsman Guide, is a great mortgage resource.  It's also free to sign-up for as well. Just go to www.scotsmanguide.com.  Even if you don't sell loans, you will get some good business ideas and have an understanding on what is really going on in the mortgage business.

Anyway, check out the article.