Are you keeping your site fresh and up to date? Constantly updating the content on your site will give it more importance in the search engines's eyes. That's why blogs work.
The fact that Google owns Blogger shows just how important Google views fresh content. In fact, after posting on my blog here on AR I have noticed that Google indexes my new post within a matter minutes! Brilliant.
But, keeping your website fresh is much more difficult as your site can have many hundreds of pages.
One of things that I do and that has really helped me is to allow people to comment on my content, much the same as people can do with their blogs.
It means that when the spiders return to those pages it often finds new additional content. This in turn means that you will get spidered more often and also help in your SERPS positions.
Allowing people to comment on your content is also a great tool to include interactivity with your website (very web 2.0) and also goes towards your need for "social proof".
Keep your content fresh....it helps!
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