Ar_home_b_search
 
Daytona Beach Area Real Estate Market, Data and Updates. By Lisa Hill, "THE SMART CHOICE!"

communicating about real estateReal Estate: Buying, Selling, Pre-Qualifying & Communicating. If you’re a seasoned real estate agent, I’m preaching to the choir. And if you’re a real estate buyer or seller, you may be pretty knowledgeable yourself. But after a call I received this week, it’s regrettable that this post is actually necessary.

As a REALTOR® a big part of my job is to pre-qualify my real estate buyers before I show them any houses or condos in the Daytona Beach area. Even more so if they want to see one of my listings. I owe it to my sellers to make sure that anyone who views their home, is actually qualified to buy it! But that wasn’t the case this time.

It’s no secret that many buyers will call and expect real estate agents to run out the door and meet them at whatever house they’re sitting in front of. But seasoned agents will not do this. (I’m not even going to re-addressbusiness people the safety factor. You can read about that in my blog post titled “Realtor Safety Awareness-Buyers, You Need To Read This Too!”) We already know that there are a lot of inconsiderate people who will waste our time and think nothing of it. I could speculate on whether or not they realize we work on straight commission, pay for our own gas, pay ALL of our own taxes, buy our own supplies, pay for advertising, only get a percentage of the commission and not the whole thing *rolling my eyes on this misconception* and then there’s the fact that many buyers are not loyal, and are working with at least one other REALTOR® at the same time, etc., etc.

So to get to the point, last week I got a call from a lady who told me she had people who wanted to buy her house, and she would need to buy another home. I’m not going to go into all the details, but I will say, her house is not even on the market and she sounded very naive about the real estate selling and buying process. So as we were talking about what she wanted to buy, I was periodically asking her questions to pre-qualify her, and to protect her in case someone was trying to scam her in some way.

My 1st question was if she was sure her buyers were seriously interested in buying her house. This lady’s answer was vague, because she was anxious to get back to what she wanted to say, which was more about what she wanted to buy. The only answer I received was that they had called her twice so they must be serious. *sigh* So I asked if they were willing to pay her the amount she wanted, and how she had determined her asking price. At this point, I’llfamily interject that this conversation was very difficult because I was really getting a lot of resistance to the questions I was asking. If you’ve been in this business for any significant length of time, many times you just know that something isn’t adding up, or that someone is about to waste a lot of your time if you let them. So her response was that they hadn’t talked too much about the price because she just knew they wanted her house. *now drop head into hand, close eyes and rub temples*

So we continue with more talk about what type of home she wants, where she wants to be and how much she wants to spend. (Must be in Port Orange, Daytona Beach Shores or South Daytona, needs a condo or townhouse with a garage or carport and can only spend $100,000 to $125,000) Now we’ve added major complications. Who would think that with all the inventory we have on the market, that I could find someone who wants something that doesn’t exist? *now thinking about how to get off the phone*

So it’s time for another pre-qualifying question. My next question was whether or not she would be paying with cash, or if she needed financing. At this point she gets frustrated with me and wants to know why I’m asking her all these questions. So I soften my voice and very gently try to explain that as a REALTOR®, my first step in working with a buyer is to pre-qualify them, to make sure I can help them with their needs. At this point she decides to just not hear my answer, and goes back to telling me what she wants. *now sigh and have forehead resting on myhouse kitchen desk*

I tried to ask a few more questions, but she just decided she wasn’t going to answer any more. (Silly me. I thought conversations were supposed to go 2 ways.) I finally told her I would search the MLS and send her a list of properties within her specifications. But of course she doesn’t have e-mail, and wants me to send them via snail mail. *stifle urge to scream*

I sent the lady a few listings, but I really don’t expect to hear back from her because

  1. I don’t think she has a serious buyer for her house.
  2. Unless she is willing to answer my questions, I can’t help her.
  3. There really isn’t anything on the market that will meet her needs.

And to be honest, the more I’ve thought about it, the more I think she may be dealing with scam artists. I’ve written a couple of posts about this growing problem, but if someone is not willing to answer any questions, I can’t even progress to the step where they’re willing to listen to my concerns. As a professional, and an expert in my field, I have the knowledge that could save people from losing their homes. But what do you do when they won’t houselisten?

So I’m once again addressing a post to both real estate agents and the real estate buyers and sellers.

To the buyers and sellers: real estate agents are well aware of the fact that many of you want to do it all yourself, but do you know that we have to go through ongoing training, obtain Continuing Education, and personally go out of the way to educate ourselves in areas that you may not be aware of? Real estate is constantly evolving. And now a huge part of that evolution has become, how do we protect our clients against real estate fraud?. Perhaps you can help me. Shed some light on what I've written here. What are your thoughts as you read this?

Real estate agents: We all have our own way of doing business, which is great! It gives the consumer the choice of with whom they want to work. But one of my strong points is the ability to quickly adapt to the customer’s communication style, and develop a life-long real estate relationship. But you can’t win them all. So my question to you is, “How do you handle difficult customers”? I’m sure you each have your own frustrating stories. So were you able to overcome the initial difficulties or did you just walk away from the looming nightmare?veranda

What are your real estate stories? If you want, you can just leave me a quick comment that you’re going to blog about it, then show me some link love =)

And finally, consumers, you may be interested in these blog posts about

For detailed real estate information, visit my web site: Daytona Beach Real Estate. Visit this link for information on Port Orange Real Estate.

Lisa Hill real estate agent

list real estate with Lisa Hill and Adams Cameron

 

Page copy protected against web site content infringement by Copyscape

 
This post has been included in Florida Real Estate News
Post is included in group: All Things Florida
Post is included in group: Localism Success and Accountability Group
Post is included in group: Posts to Localism
Post is included in group: REALTOR LIFE
Post is included in group: You've GOT to be kidding

5 Comments on Real Estate: Buying, Selling, Pre-Qualifying and Communicating

MAR
08
2008
178,399 Points 10 Featured Posts Hit Router
Excellent points, it is definitely worth the time to pre-qualify buyers. This prevents all sorts of complications for everyone involved.
8:42pm • #1
334,372 Points 1 Featured Post Outside Blog

Lisa I understand your difficulty.  I was a bank marketer for 7 years at MBNA prior to real estate and getting started in 2006 when the bank closed down.  I was ranked # 3 in sales out of 16,000 sales associations transferring $7 million in credit card transfers with random customers throughout the USA the last year they were in business.  Let's just put it this way, customers just want to be heard, automatically assume they are listening even if it seems like they are not.  Always use cushion statements, the best 2 words to use in a conversation is "I understand" then go on and say what you want to say.  By saying "I understand" it quickly recognizes that your are listening and does not take a lot of time to say.  I admit some will be difficult but you mght have to pretend it is you "Best" call on every call you take.  If your like me then World Class Service is your #1 priority!  I can tell you are a great real estate agent and well educated.  Creating Value + Learning = Wealth  .  Always Cushion, then Position your call, and then go for the close and what get the customer more engaged.  I just talked to a buyer yesterday that didn't understand why he needed to be Pre-Qualified and get his pre-approval letter...our job is always there to educate and explain the process...we are the experts and our tone of voice also has to reflect our enthusiasm for helping them understand and paint the picture by giving them more examples of real life situations and or what could happen if you do this...we can always explain something that happened to someone else and explain we are trying to prevent this from happening to you.  We are all here only to help you!  Yes we all do a lot of education and we must do our best to spread it.  In this call the lady may have not been seeming to listen it seems but believe it or not she was listening simply because she was spending her "time" on the phone.  If she wanted to rush off the phone then she didn't "want to listen".  Anyway this was a very good blog and i enjoyed sharing my opinion on it !  Nice meeting you and I wish you a lot of success in 2008 ...it sounds like you have your business working great! Super Work!

Tom Davis - Delaware Realtor

9:03pm • #2
733,769 Points 231 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Lisa....  and in regards to Kevin/Monica's comment.... I have a slight problem with realtors trying to pre-qualify buyers.... even more so now than ever. With the ever changing guidelines, many mortgage professionals can't even keep up, let only pre-qualify people properly. Just my .02

In regards to your post... I just had a conversation similar to this one with my mom on the phone tonight.  I am learning to just walk away from some people now.  Or, in some cases, basically firing the consumer. Yes, I love helping anyone and everyone. Even though I know have important my time is, just in the last year, I have realized that if I get resistance, just walk away. As you stated, they are either getting scammed...  or in other cases, dealing with someone that is lying to them or misleading them and I just don't have the time to sell against liars. I will spend 10 to 15 minutes.... and if it's not going good, onto the next one.  But you do bring up some good points.

jeff belonger
11:42pm • #3
MAR
09
2008
362,055 Points 5 Featured Posts Localism Sponsor Attended Rain Camp

Hi Lisa, thank you again for the great post... I enjoyed the humor too.  There are so many aspects to real estate!  

 

3:08am • #4
AUG
15
2008
Outside Blog Attended Rain Camp

Lisa, I had worked for a company that employs 75,000 worldwide. They had sytems in place for everything. Some of them I thought were totally useless. (Heck! during training they spent two days on the harassment policy). In fact many of my peers thought the same. We all had our own ideas of how something should be done the right way.

What we failed to understand was.... we did not own a fortune 500 company. We were employed by one. To make a long story short. If you want to be successfull, you have to be consistant. In order to be consistant, you must have systems in place.

 

 

10:00pm • #5

This blog does not allow anonymous comments

 
Orange_shirt-left_side-edited-square-cooler3 Rainmaker_large

Lisa Hill (Daytona Beach Real Estate)

Daytona Beach, FL

More about me…

Florida Property Experts

Address: 140 S. Beach Street, Daytona Beach, FL, 32114

Office Phone: (386) 212-5357

Email Me

Areas Served: Daytona Beach, Daytona Beach Shores, Ponce Inlet, Wilbur by the Sea, Port Orange, Ormond Beach, South Daytona, Holly Hill, New Smyrna, Edgewater, Florida Shores.

www.LisaHillRealtor.com

hit counter Page copy protected against web site content infringement by Copyscape

DISCLAIMER: Lisa Hill disclaims liability for any damages or losses, direct or indirect that may result from use of or reliance on, information contained in her blogs or for accuracy of comments or opinions of visitors to her blogs.

Meez 3D avatar avatars games



Listings

Links

Archives

RSS 2.0 Feed for this blog