I've recently launched a combination blog/company recruiting website for Prudential Americana Group, Realtors in Las Vegas - http://www.lvrealestatecareer.com/.  This collaborative blog will be posting real estate career tips, legal updates, Las Vegas Market Updates and more.

Here is a recent post:

It's a basic yet often overlooked ingredient for success in the real estate business...previewing and knowing the inventory.  In this fast-paced, immediate gratification world, many real estate agents have simply gotten away from previewing available listings and really knowing what's happening in the market.Excuses abound, "There's not enough time in the day"; "It's not the best use of my time"; "Isn't that what MLXchange, pictures and Virtual Tours are for?"  The bottom line is you can't afford to not know the inventory.  It is after all the product you are selling - take the time to be the expert in your niche market, farm area, price range, and/or geographical area of town you choose to work.

Major benefits to previewing and knowing what's available right now:

  • You convey confidence, knowledge and expertise with prospective clients when you can talk about properties you have recently shown or previewed.
  • You will be able to convert more ad and sign calls when you can discuss the details of a property the prospect called about and elaborate on other properties that may fit their needs better.
  • It is the quickest way to learn a new target market or become an expert in an area you intend to farm.

Make Previewing an Ongoing Success Tactic- Try These Ideas:

  • When holding an open house, preview all the available listings in the neighborhood
  • Schedule at least an hour a week to preview listings, new homes, high-rise projects of interest
  • Prior to a listing appointment, take the time to preview the competition
  • Attend broker Open Houses and support office caravans or car tours
 

3 Comments on Real Estate Career Tip - Back to the Basics - Preview & Know the Inventory!

Great post!!  Knowing your inventory is key to your success and previewing is one of the best ways.  Knowledge is king and first hand knowledge can not be beat.

03/09/2008 02:41 PM by Scott Guay Ocean City and Ocean Pines Maryland (Coldwell Banker Residential Brokerage)


Indeed, previewing is so very important!!! We try to spend 2 days a week doing just that part of the day!

03/12/2008 05:16 PM by Barbara-Jo & Bill - - Florida Realty Professional - AHWD (Charles Rutenberg Realty)


Jan,

 

Great advice. You are so right. Keep up the good work.

 

Jim in NC

03/20/2008 04:53 PM by Jim Fischetti (The Fischetti Group/Keller Williams)


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Real Estate Trainer: Jan O'Brien (Prudential Americana Group Realtors)
Jan O'Brien
Las Vegas, NV
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Prudential Americana Group Realtors

Office Phone: (702) 458-8888
Cell Phone: (702) 858-9191
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A blog about Real Estate Business Systems, Team Building Strategies, Technology, Business and Life Coaching Tips and the Las Vegas Real Estate Market. View Jan O'Brien's profile on LinkedIn Facebook me!

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