I'm still working on our team's budget for this year and in particular I'm working on the marketing portion of it.  I would like to find out where most of your business comes from.  This could be expired's, FSBO's, REO's, buyers, sellers, or even investors.  Where does the majority of your real estate business come from?
 

3 Comments on Agent Marketing

Brian:

2/3 of my business comes from my SPHERE OF INFLUENCE, some time of referral or the INTERNET. Don't neglect these sources for leads. Most studies consider the SOI and other type of referrals with the best success ratios.

Much Success to You in 2008!

03/09/2008 03:45 PM by Columbia SC Homes for Sale by David Patterson (Keller Williams Columbia SC)


Hi Brian,

55% of my business was referral and 45% was REO's (including double sided transactions). Of the REO's 10% were from marketing (buyers) and 35% were listings. Hope that helps.

 

03/09/2008 03:46 PM by Curt Darragh (Houlihan Lawrence)


60% of my business comes from my sphere of influence, 20% from the Internet, and the remaiing 20% comes from open houses, sign calls, floor time, etc.  I look at my statistics every year and this seems to hold true year after year.  So I spend the majority of my marketing money on keeping in touch with my sphere and the internet.

03/17/2008 02:27 AM by Barb Hutchinson - SW Idaho & Eastern Oregon Homes (Premier Group Realty West)


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Real Estate Agent: Brian Kreick (Kreick, Inc.)
Brian Kreick
Lynnwood, WA
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Kreick, Inc.

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