Brian:

2/3 of my business comes from my SPHERE OF INFLUENCE, some time of referral or the INTERNET. Don't neglect these sources for leads. Most studies consider the SOI and other type of referrals with the best success ratios.

Much Success to You in 2008!

Hi Brian,

55% of my business was referral and 45% was REO's (including double sided transactions). Of the REO's 10% were from marketing (buyers) and 35% were listings. Hope that helps.

60% of my business comes from my sphere of influence, 20% from the Internet, and the remaiing 20% comes from open houses, sign calls, floor time, etc.  I look at my statistics every year and this seems to hold true year after year.  So I spend the majority of my marketing money on keeping in touch with my sphere and the internet.