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As I walked down the drive way for my daily walk, I stopped in my tracks; the mailbox had caught my attention. Stuck between the flag and the mailbox was a piece of paper folded in half. I was pretty sure I knew exactly what it was, yes; it was another real estate flyer.

I do not live in a fancy upscale neighborhood but most of the homes are kept nice by the hard working folks who own them. These flyers become an eyesore when you drive down the street. Often homeowners leave them there for days. Sometimes they are taped to the mailbox so when you try to remove the tape, a big chunk of paint comes off too. If they aren't affixed, they blow off and litter the streets and yards of the neighborhood.

I for one care about my neighborhood and do my part to keep it clean and neat. On this particular day I covered parts of 5 different streets, all of which had these flyers either stuck between the mailbox and flag or blowing around the yards and streets.

I know this is going to get worse before it gets better. The area in which I live is experiencing growth from much needed business development thanks to a new bypass connecting this side of town to the interstate highway that runs through the area. We are also a military town that is expecting growth in the local military population. Local agents are hitting the neighborhoods that are expected to be hot.

I have no problem with agents farming an area. I know how important it can be to growing their business. But I do have a problem with agents who, in the interest of saving a few marketing dollars, skirt the rules and regulations.

I was shocked at how many professional people (marketing professionals, coaches, VA's etc) I found online who suggest this practice to their clients. This is something I learned not to do 11 years ago when I took the sales licensing course. I also learned it from the agent I worked for and her broker. I learned it again recently when I took the REPA course. I know most agents know this or at least should know this, it's plain ol' common sense in my book. And often these flyers border on unethical behavior according to Article 12 of the Code of Ethics. These kinds of seemingly inconsequential actions give the whole profession a bad reputation.

I recently read that mailbox rifling is a leading way identity thieves obtain the information from their victims. I for one do not appreciate people opening my mailbox to put in a flyer because who knows what they may see and be tempted to do.

One agent, who decided to go this route, hired a seemingly homeless man to distribute the flyers in our mailboxes. I too had seen the man pandering for days at the local businesses. I admire the agent for wanting to help this gentleman but don't think this was the wisest way to go about it. Another agent had her kids walk the streets stuffing the mailboxes while she followed along in her vehicle.

I have taken to writing the agent, the agent's broker in charge, the local Board and the local Postmaster. I send each a letter of complaint along with the flyer and copy of the USPS regulation. I also do not single out just the real estate professionals. I also turn in the local pizza and Chinese restaurant delivery, the lawn services, the contractors and beauty consultants.

I realize the USPS does not have the time or money to go after every offender but I feel if I just stand by and let this go on, pretty soon, we'll all be paying $10 per stamp and we'll have tons of flyers stuck in and on our mailboxes each week because people will think that they don't have to pay for postage when they want to advertise.

As I recently told one of these agents, it only costs $39 to send some really nice postcards through ExpressCopy.com and for about $25 more a VA would design the card, gather the mailing list and order the cards for them. Or hire a local high school student to stuff your flyers in door hanger bags and go around and place on door knobs of houses.

For the USPS regulation visit http://tinyurl.com/2hmgsr

 

 

 

 
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8 Comments on Find a Better Way to Market

Melissa: It’s not just Realtors® who contribute to the public littering. “Flyering” (a horrible verbing of a noun) is common with local organizations, and like your experience their efforts result in a high percentage of those flyers blowing about the neighborhood, or finding their way into mailboxes, and under vehicle wiper blades (a very high number of these also end up blowing about the neighborhood).

Jay Merton

02/04/2007 05:39 AM by Jay Merton & Medford Ambrose, the Codgers (Retired Handymen)


Hi Melissa~ I live in a neighborhood in CA that has our locked mailboxes pretty secure from walk-by distributers. However, our porches are littered with flyers....from various businesses. Its not uncommon for teenagers to be rollerblading and leaving flyers on front doorsteps. Many neighbors find it offensive. Agents aren't the worst though..:)

02/04/2007 12:57 PM by Laura Monroe- Real Estate Virtual Assistant (Creative Agent Solutions.com)


I , being a new agent, Don't really have the extra cash lying around to do the advertising I really want to. I do send out flyers. I do hand them out myself and they are very carefully (each one of them) slid into a door hanger bag and placed on the door handle of the homes.

If,  the handle is in some way , not compatable with the bags, I do hang them on the flags of the mail boxes. If the bag wont hang securely on the flag then, I do not leave the flyer at all, because not only do I not want to see my flyers littering the yards,but I find it a complete waste of time and money to have them blow away.

Oh, and I know this sounds odd,but I try to wait until ,after the mailman has come . This way the flyers don't interfere with the mail being distributed.

Lats but not least! I NEVER, place them inside of the mail box. ( I believe that's illegal,isn't it?)

05/12/2007 08:00 PM by Edith Wharton, Chester Va Realtor (All-Terrain Richmond Realty )


Edith, your approach is exactly what I like to see, a responsible and professional approach.. As I said at the end of my piece "hire a local high school student to stuff your flyers in door hanger bags and go around and place on door knobs of houses."  As for hanging the bags on the mailbox flags, you may want to refer to the URL listed for the USPS regulations...a portion for you to consider:

"No part of a mail receptacle may be used to deliver any matter not bearing postage, including items or matter placed upon, supported by, attached to, hung from, or inserted into a mail receptacle. Any mailable matter not bearing postage and found as described above is subject to the same postage as would be paid if it were carried by mail." D041 Customer Mail Receptacles - 1.3Use for Mail

Happy Farming!

05/12/2007 10:04 PM by


I called an agent on this, and got a call from her broker who claimed that he had cleared the flag personally with the Postmaster General...

I was going to mention that I had spoken with Ben Franklin, but figured he could one-up that, so I let it go.

The funny thing is, "flyering" is probably a more expensive ad campaign than bulk mail, or other venues to contact a neighborhood.

05/13/2007 09:08 AM by Mike Jaquish Keller Williams Realty, Cary, NC (Keller Williams Realty)


That's was wierd. I posted my comment to you yesterday ,Melissa,but it seems to not be here. LOL!

So, I will just type it again . :)

I am so glad you told me about the flags, because I honestly didn't know we weren't supposed to hang anything on them.

Pheww!

So, I have come up with a new better startegy for my "flyering". I am going to knock on the doors first and try to personally hand my flyer to the homeowner. ( better to talk to them in person ,anyway.) Then, if nobody answers , I will place them on the door knobs only. ;)

Thanks for all the info !!

05/13/2007 09:20 AM by Edith Wharton, Chester Va Realtor (All-Terrain Richmond Realty )


Melissa - Yeah, that's the first I heard that flags were illegal.  I'm always finding ads for housecleaning, lawn care, and babysitting on my flag.  I like the door hanger idea much better, but the handles in my neighborhood are the "loop" variety that don't have anything to hang on. 

04/11/2008 09:57 AM by Stanton Homes - Penny Hull: Raleigh Area Custom Home Builder (Stanton Homes Inc - Raleigh Custom Homes)


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Virtual Assistant: Melissa Boyd (iAssist Virtual Services)
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