One of my competitors attracted a listing in my subdivision several months back.  I can't help but look at this package when I drive in and out.  As the listing has ticked along, a homemade lattice baffle around the air conditioning's compressor has blown over.  Day after day, it lies on the ground.  It's been just like that for more than a month.

For periods of a week or more at a time, the agent's sign will sit with tall grass and weeds growing up the stakes.  Either he doesn't check or personally show his listing, or he doesn't see the need to spiff things up.  Could that be a reason the house remains unsold?

About three months after he listed this house, I'll be darned if a neighbor a few doors down didn't list his home with him.  It, too, has joined the ranks of the unsold, day in and day out, weekend after weekend.

Now here's the real kicker.  While all of this has been going on, a guy across the street from those two houses was spending a month or more trying his hand at being a For Sale by Owner (FSBO), even going so far as to engage my ire by tacking illegal signs on utility poles.  He also held an open house every Saturday and Sunday.  

Apparently the signs and the open houses and whatever else he tried didn't work. To tell you the truth, I'm sorry it didn't.  I always feel sorry for people who reason they are as good as the professionals, short of the brain surgeon.

I noticed this afternoon that he has now listed his home with the same fellow who has been unsuccessful in marketing either of his neighbor's houses.  Yes, you heard me!  He listed it with Mr. Unsuccessful!

One can only wonder what rational any one of these three listing clients used to pick this guy out of the some 15,000 Realtors who work the Dallas-Fort Worth area.

Among my blogs posted here on Active Rain is a list of 50 Questions everyone should ask an agent when they interview him or her to determine if they should represent them.  If you or one of your friends is planning to list your home for sale, for goodness sakes use this list.  Click here and print it out.

I also have available for you a forty-five minute interview the KAAM-AM "Money Doctor," W. Neil Gallagher, Ph.D. did with me.  It's titled "A Realtor's Secret Weapons."  Your totally free copy is waiting for you, whether you live in Dallas or anywhere else in the U.S. or Canada.  I even pay the postage! Just email me your name and address.  (cherrysells@aol.com) You'll be glad you did. 

Meanwhile, I'd love to personally market your Dallas home, or to help you find an agent in your own hometown who abides by my personal standards.  My phone number is 214 503-8563.  My email address, again, is cherrysells@aol.com.  It only makes sense to see what extra you'll get from my 43 years helping people sell their homes.

BILL CHERRY, REALTORS

DALLAS

Our 43rd Year Selling Texas

214 503-8563

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