Have you targeted the right keyword?

Have you targeted the right keyword? (edit/delete)

Another tid bit SEO tip .. revised from the source of a trusted SEO colleague.

Keywords are phrases under which you would want your website to be found in search engines.  Keywords are not about what you call your stuff. Keywords are what Joe average surfer (or your prospective site visitors) may type in a search box.

One of the most fatal flaws of many SEO campaigns is that people think they need to rank well for one term or a few generic terms. Generic terms may occasionally convert, but most strong-converting search terms are specific.

For example, "San Diego real estate agent" no longer is ranking for a generic term such as real estate.  Since the term is too generic for most of his target market (and his service would not be fitting for most people searching for that term), it makes sense that search engines would not want to show his site in those search results.  As search continues to evolve, it will get better at filtering out untargeted or inappropriate sites.

• Generic Terms:  High search volume and competition; many competing sites, low value, untargeted leads)' ex. Real Estate
  
• Slightly Less Generic:  Slightly greater value
  
• Fairly Specific:  High Value
  
• Specific Topic Pages: Exceptional value & well targeted leads; Ex. Fort Lauderdale Real Estate Lake-Front Buyers Specailist

Best of luck to your SEO

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Hanh Dang-Brown!