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Be different: Send your Christmas cards in July

christmas in july

Want to stand out in a crowded marketplace?

Here’s an idea that will accomplish exactly that. How many Christmas cards to you receive at your home or business between Thanksgiving and New Years? Lots. How many do you receive in July? None.

I tell my clients that when everyone is zigging, you gotta zag.

If you’re a business, consider sending out your holiday cards in July. I guarantee it will stand out and get noticed. I found this image at www.100christmascards.com as an emailable card. Contact your printer and customize a version for your business and mail it. You have the next 4 months to get this done. Dare to be different.

When everyone is sweating in the summer, anything with a holiday theme will definitely make people smile and leave an impression.

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Chris Mitchell is the President and Founder of 25-8 Marketing, Inc, a full service advertising agency that plans and implements marketing programs for small to medium-sized businesses. He is a consultant, speaker and author and has worked with hundreds of companies. He has over 20 years of real-world advertising experience, and understands the marketing challenges of the small business owner.

website: http://www.258marketing.com
email: chris@258marketing.com

Posted by Chris Mitchell on 03/10/2008 12:33 PM

Comments (12)

advertising, christmas cards, customer list, dare to be different, direct mail, holiday cards, real estate marketing, media, small business

12 Comments on Be different: Send your Christmas cards in July

MAR

2008

LOL!!! I love it! Great idea Chris, I might throw a twist on this one.

Chris, now that might be something really different to do..... I clicked on your link to see the rest, but it wouldn't come up. I will try later and put it into the search browser.

Hi Chris,

Great idea! I think I will try it. Have a great weekend.

Michael A. Caruso

Thanks for your comment Kim. Just for clarification, the image included in the blog is for illustration purposes only. Everyone gets the idea. But create your own (or a printer / graphic designer will do it for you).

That's definitely a great way to stand out from the crowd! Thanks for the tip :)

Link fixed (sorry folks). Thanks for the comments, Vickie, Michael and Jim & Maria.

You know, I first thought that this is crazy but then I had a minute and it could be the best idea I heard in a long time. We are all trying to stand out. What better way.

Great post

Tony

I think this idea is great, if you want to look like you don't pay attention to the calendar :)

Tony - crazy, like a fox. Thanks for posting.

Josh - if I paid attention to the calendar, I wouldn't feel like I was running late today because of daylight savings time ;) Thanks for the comment.

i like it, I didn't send cards this year I just ran out of time. (So Busy)

Chris - I have done this and it's a GREAT idea!! People are so busy at Christmas time. I'm afraid my card, smudged with sticky peppermint fingerprints gets stuck between Aunt Edna's Gingerbread recipe and the 10 page Christmas BRAG-a thon-letter that SOME of the relatives send. After Christmas, it all gets tossed with the dried up tree that is hanging on to it's one final needle. Did anyone even read it? Or notice?

NOW...Christmas in JULY!! There is a fun twist. It's 117 degrees out and you get a Christmas card? It's fun, funny and memorable. And who knows...your client may think you're so off your rocker, or suffering mild heat stroke that they actually call to remind you, the absent minded Realtor that "Hey, it's not Christmas!"

Thanks for reminding me of this great idea! I didn't get Christmas cards out this last year...so, IT'S PERFECT TIMING!

- Linda Burandt, Keller Williams Intergrity, Making all the right moves for you!

Chris! I so love the idea of Christmas in July! Gret idea.

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