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Dual agent or dueling agents? Will your agent duel for the deal?

By
Real Estate Broker/Owner 8639604

 

 Can you imagine the result if both parties to a proposed duel named the same person as their "second".  That, of course, would not do - at all.  It would make the second a 'Dual Agent".  Since one of the duties of the 'second' is to take the place of the primary participant if he doesn't show up on the dueling field the 'second' would be in the position of having to duel with himself if neither of the primary participants showed up.  No, that would not do. The guy might have to shoot himself.  The pacing off could be a bit of a problem too.  

In real estate "Dual Agents" have the same problem.  Consumers may not literally want "Dueling Agents" but they sure don't want "Dual Agents". "Dueling Agents" or at least "Seconds" acting in support of the consumer as a client is what buyers and sellers both want.  They want someone they know they can trust to keep their confidences and put their interest above all others.  An agent that is working for both sides can't do that. It takes an agent with a sense of the exclusivity required to provide the fiduciary services desired by a buyer or seller to live up to that trust. In the recent past that type of fiduciary service was only available to home sellers. But, with the growth (albeit slow) of Exclusive Buyer Agency and the number of agents working exclusively for buyers, that has begun to change.  Consumers can find such agents on the web but with a lot more certainty that the agent is really "exclusive" by going to the website of the National Association of Exclusive Buyer Agents at www.naeba.org.

If you are in the market for a home in the Cherry Hill, NJ area, make sure you hire an agent who will work for you on your side of the transaction. Paul Howard is the only Exclusive Buyer Agent having an office in South Jersey. Paul, owner of NJHomeBuyer.com Realty in Cherry Hill, is a member of the highly selective National Association of Exclusive Buyer Agents, representing buyers ONLY, 100% of the time.

If you are thinking about buying a home in the Cherry Hill, New Jersey area in the near future, call Paul at (856) 488-8444 or send an email for free information.

 NAEBA puts the E in EBA.

 

 
Posted by

 

Paul Howard, Broker

NJHomeBuyer.com Realty

80 Barclay Center Suite 4A

Cherry Hill NJ 08034

856-488-8444

Steve Hoffacker
Steve Hoffacker LLC - West Palm Beach, FL
Certified Aging In Place Specialist-Instructor
In Florida, dual agency is prohibited except in certain commercial transactions, and as you point out it can't really be done effectively anyway.
Mar 11, 2008 12:54 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Paul, you make a valid point. It is difficult to keep an "arms length" distance when representing both sides of the transaction. In Virginia Dual Agency is legal, if it is fully disclosed to all parties. Should a conflict of interest arise, the Agent is required to inform their Broker who in turn will assign the Buyer to another Agent. This is called called Designated Representation. At that point the Broker becomes the Dual Agent.

Good Post!

Mar 11, 2008 01:08 AM
JL Boney, III
Coldwell Banker - Columbia, SC
Columbia, SC Real Estate
Duel agency is much the same here in Columbia as it is in Virginia. It can be a tricky situation, but I have done it before.
Mar 11, 2008 07:46 AM
Paul Howard
Cherry Hill, NJ
Paul Howard Realty, 856-488-8444

Steve,  - I can't even imagine having 2 consumers with conflicting interests relying on me.

Michael, when I have worked with a buyer for a while I don't think they would be real happy to learn that they are being 'turned over' to another agent because of my conflict.

JL,  and when you did it did they both come away believing you got them each the best deal possible?

 

 

Mar 11, 2008 07:58 AM
Todd Clark - Retired
eXp Realty LLC - Tigard, OR
Principle Broker Oregon

I've done a lot of dual agency transactions and the key is to have all parties sit down together at a table and hammer out the details right then and there. If all parties are present, you won't have any problems with he said / she said situations!

With what I do, finding someone who knows what they are doing is very difficult as only .0025 percent of agents in my market do owner financing and lease options.

Mar 29, 2008 05:48 PM
Anonymous
Anonymous

 

Todd, In those transactions are you a dual agent or are you facilitating the transaction. When a buyer or seller wants an advocate you will be unable to perform the function they most want you for and I would think they might feel a little out on a limb with no one to ensure they get the best deal possible.  Processing paperwork and sitting down and working out a deal - which certainly can be done- will leave one of the parties better off and one worse off than they would have been if they had an advocate working for them.  Unless, of course, you think buyers and sellers typically can handle negotiating and due dilligence as well as you can.  If that is the case they don't really need to be paying the commissions they do.  A few hundred dollars would be fair.

Mar 30, 2008 12:17 AM
#6
Gene Allen
Fathom Realty - Cary, NC
Realty Consultant for Cary Real Estate
I think you all have valid points.  Why get into dual agency when you can just represent the seller and not the buyer? 
Mar 30, 2008 01:44 AM
Anonymous
Anonymous

Gene: I agree single agency is the way to go.  Aside from the difficult ethics issues involved with working with 2 parties with conflicting interests there is also the issue of litigation exposure.  In my case I never represent the seller and always represent the buyer. Years ago the buyer never had representation. Now is better but they still have to contend with the potential for dual agency if the agency they choose lists homes.

 

 

Mar 30, 2008 05:13 AM
#8
Daniel J. Brudnok, REALTOR
Berkshire Hathaway Home Services Fox & Roach, REALTORS - Exton - PA License #RS-225179-L / Delaware License #RS-0025038 - Downingtown, PA
SRES, e-PRO,ABR,GREEN,CSP

Paul,

I too have struggled with this for many years.....I have done only 3 times in 8 years....and I am about to do another.  In each case both sides agreed.....both sides give me their best offer and I presented to the other....to my knowledge none of those deals have stated they were not represented appropriately....in fact I have done other deals for two of the three.

As an Agent for any side I present all the available information to my Client ( like any other deal) and they decide their course of action, I never tell and Client what to do.....any decision is their's.  Therefore, I am presenting their offer as they want it......as for an advocate, if I am presenting the Client's offer and I have no opinion (as it should be, in my opinion) then my voice, facial expression or demeanor should have no effect. 

Also, as a Buyer's Agent who is not at the table when the Listing Agent presents the offer, how can I be sure that Agent's bad day dosen't unduly effect the Seller's answer?  How many time as a Buyer's Agent have your felt your offer was good enough only to be countered or worse, rejected and lost the home?  When does being an advocate help when I am not part of the Seller's meeting?  Don't get me wrong, I too believe in one side....yet when both side agree to use you then they must believe in you. 

What do you do with procuring cause?  A couple comes to an open house, I explain to them the Consumer Notice...they say they understand.....they have NO Agent representation......and now what to buy the home.....Do I arrange an Agent form my office to handle?  Do I tell them to find their own Agent and have to break it to them that they have already seen the homewith me?  What is fair compensation to those Agents?  Is this the argument that, well now I need to do what is best for the Seller and just pay the Agent come lately?  Then am I not compromising for the sale because I had the Buyer first or working unduly harder to make the Buyer pay more since I lost 1/2 the deal where I worked and did my job to get the Buyer interested and wanting to make an offer?

There certainly is an advantage for dealing with the Listing Agent in the mind of the Buyer.....especially in the past 4-5 banner years when the negotiation at times exceeded the list price.....they didn't what to lose a certain home.   Even today I hear from Buyer's that they think the best deal is with the Listing Agent since they have an inside track.  After 8+ years of Buyer's Agency the perception of the Buyer's right to representation is not even at 30%.  If it was, then the Builder's would payout more (in normal times) in co-op fees....most Buyer's never think of representation in this instance.

Where allowed by law, you have to be sure that your conversations with the party in front of you is kept to that side and worked for their intrest's only. Again, 99.9% of the time the Buyer's Agent is not at the Seller's table when it is negotiated.

The bottom line is that when the Realtor follow's the ethical guidelines, the result should be best for all concerned.....again, just my humble opinion.

Apr 01, 2008 04:31 AM
Gene Allen
Fathom Realty - Cary, NC
Realty Consultant for Cary Real Estate
Dan you are forgetting that the couple that comes to your open house can be treated as a customer and doesn't need representation.  They do it all the time in new homes and don't loose sleep about it for a moment.
Apr 01, 2008 06:52 AM
Anonymous
Anonymous

Dan, I appreciate your thoughtful response.  I'm trying to get at the buyer's mindset.  You say buyers tell you that they think they have an inside track with the seller's agent.  Why do you think they have that perception and wouldn't the agent's disclosure that they are representing the interest of the seller dispell that perception?

 

Gene, The buyer may not need representation.  No one HAS to have it. They may not lose sleep over it but isn't that because 'ignorance is bliss"?

 

 

Apr 02, 2008 06:07 AM
#11
Anonymous
Anonymous

Paul,

I believe they fill they could not lose a bid by dealing with the Listing Agent...in fact I have been told that by Buyer's who did so as their reason. 

Again, I do my best not to do, yet when the opportunity presents itself, and the parties all agree they understand.....I have done, and to date without a negative response.

Apr 02, 2008 07:53 AM
#12
Benjamin Clark
Homebuyer Representation, Inc. - Salt Lake City, UT
Buyer's Agent - Certified Negotiation Expert
Paul, Great post. Comical, yet it contains some truth!
Apr 19, 2008 05:15 PM
Anonymous
Anonymous

 

Thanks Ben,  getting the concept of a dual agent across to consumers is not an easy task.  Maybe, not even possible.  Many agents don't even see the problem with it.  Dual Agent --Buyer Agent -- Exclusive Buyer Agent

Dual Agent= Buyer-Seller agent

Buyer Agent = Buyer agent who may become a Buyer-Seller agent (Not loyal)

Exclusive Buyer Agent= Exclusively a buyer advocate and will remain so.  (Loyal)

It SEEMS simple enough to resonate with consumers.

Apr 19, 2008 11:32 PM
#14