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Times Up, Pencils Down, Real Estate Marketing. Step Away From Listing.

By
Real Estate Agent with MOOERS REALTY ME Broker License 106759

maine little league photo

How you do the real estate marketing says a lot about how you lead your life. The energy level of your day to day.

If it's a few skimpy, hurried shot images, a pretty generic short and sweet description, then the results are going to be limited, pretty predictable. No home runs.

If the intended target real estate audience is not just local, then full throttle, wide open passionate marketing demands more effort. Creative juices cooking inside.

Causing determination to burn intensely. Fueled by fire in your belly. Meaning more time applied here. Less of the work day wasted there. Allowing for extra effort to be sSpent in what you shoot for images. And the quantity of the photo load. Producting videos. Blog posts channels given a work out like this one, others too for the FAQ's that come in all day and night from emails, phone calls, letters, office visits.

On a slew of online platforms for greater exposure, reach, a degree of frequency to stay in the minds of your real estate buyers and seller. What we all swing for the fences to achieve with consistency for a better batting average.

The media streams you use, weed and feed having more helpful, time saving real estate, local community area information loaded to detonate inside each and every one.

More selection, better maine harbor sail boats photopresentations that stand out from the herd. On the way you chose, use to market the real estate property listings completely.

So the buyer does not have to pull teeth, be delayed getting just bits and pieces about the property listing.

Don't tease them. Please them.

Give them everything they want and then some. Overkill is better than information starvation or hide and go seek time delays for listing details right?

The clock is ticking, the meter running. But still the ingredients and approach you take with each listing has to be tasty.

Mouthwatering hopefully and selection of more just like the property type is key. Because we are all very different in what we want. Demand deep levels of selection of the current inventory.

Look around. The cars we drive, the partner we link up with, the colors picked for everything around us. Real estate properties, listings selected to buy the guided by the same forces, urgency, motivation emotions.

And what we enjoy for relaxation, find healthy and entertaining lives on a very long line item list of options.

Remove the real estate part of the marketing and the rules of engagement, running a business are the skeleton that are the foundation of all we do.

No matter what we were peddling for a product, service would still need to generate interest. Meet a need.

Cause a stir. Increase the desire within the person to want you to provide them with something.

The fee worth increasing interest in what needs to be acted on. Buy something, which means you need something for them to hanker, want.

But not just one person at a time. Multiple, hundreds, thousands, millions. Only limited by your imagination or seeing the real estate market as blown wide open. Not just local anymore.

maine home made food photoThe approach to the real estate list, twist, sell. Is your focus different, pulled back and larger scoped? Tailor made to your unique real estate market's nuances, subtleties.

Tied to the local economy and buyer preferences for the individual type of real estate property listings.

Always sober, aware, armed with clarity on exactly what it takes to get those property listings sold.

Exposed to the largest audience possible but fine tuned to attract the segment of the folks out in that wild blue yonder who are ready, willing and able to buy now.

Hungry, thirsty for just what you are whipping up, serving out. Knowing presentation is everything.

Using the real estate tools best suited to make the connection, cause the sale. To be the real estate agent, broker, REALTOR for life for the buyer and seller. Not just involved in one individual sale and forgotten.

Maine, big state, our living room is pretty much outdoors all four seasons.

I'm Maine REALTOR Andrew Mooers, ME Broker

 

Comments(4)

Alan Kirkpatrick
Austin Texas Homes - Round Rock, TX
Alan in Austin

Andrew: 

Great post with tons of information. Hope you have a wonderful weekend. 

Aug 24, 2013 12:54 AM
Rene Fabre
ARFCO Media - Renton, WA
Practicing Philosophical Eclectic of the Arts

Andrew... You bring up a ton of great points. If I simply say you are real and that's what attracts. We are in time where everything shows up and is part of why I would do anything with you. I believe you being the "true and good professional and good person you are with values you share" is what it is about. Business will always follow because we're all looking for people we feel we can know and trust. You do this very well! And you are the real deal! Great post!

Aug 24, 2013 12:20 PM
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

You do indeed bring up many excellent points, Andrew! Great post!!

Aug 24, 2013 08:43 PM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Alan ... Thanks.

Rene' ... People you know and trust is important but before that for a brand new online surfer, it's quickly delivering what they have been searching for and not finding. Creating a buffet of properties listings, arranged easily to access with little effort, attractively displayed. So it becomes apparent this is where to eat, graze, connect. Less the person's fine morals and integrity in the beginning and all out overkill above and beyond effort. How you do it, what you do and then who you are. 

Barbara-Jo ... Appreciate it.

Aug 24, 2013 09:28 PM