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Perfecting My Elevator Speech

By Donna Foerster

Real Estate Agent with HomeSmart Realty Group

September 12, 2013 06:55 AM

Perfecting My Elevator Speech

In mid-August I wrote a blog post, Not a Big Fan of Scripts...with One Exception. I do believe that one must be ready at all times with an introduction, their elevator speech, if you will.

After 10+ years in the RE business, Rich and I are focusing on a new niche market. Well, new to us. Rich got his SRES (Senior Real Estate Specialist) designation and CSHP (Certified Senior Housing Professional) designation and I am working on my CSHP.

With our new focus, we need an updated elevator speech. I've made a few revisions since last month and I'm happy with the end result. Please share your thoughts. (By the way, this was very effective at our Chamber luncheon today. I had 2 members ask for my business cards because we could be potential power partners!)

"Hi, I'm Donna Foerster with Rocky Mountain Real Estate Advisors and The Foerster Team. I partner with my husband, Rich. We are Senior Housing Professionals, servicing the population that is living and aging well in Douglas and the surrounding counties. We want to be more than Realtors, we want to be a resource to Seniors."

When meeting with other professionals at Chamber, Rotary, or other events we will add, "and we want to partner with other professionals who service this same population."

Perfecting My Elevator Speech

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Jean Hanley

Coldwell Banker Kivett Teeters - Hemet, CA

Specializing in Folks Who Want To Buy/Sell Homes

Donna (and Rich), you have perfectly stated who you are and what you do. Short and to the point. The experts say that is the way to do it. Good luck.

Sep 12, 2013 08:55 AM

Debbie Gartner

The Flooring Girl - White Plains, NY

The Flooring Girl & Blog Stylist -Dynamo Marketers

Donna - Sounds great. I would delete "and surrounding counties." just a waste of words and sort of goes without saying, but by saying it, it sounds like you're not focused.

Sep 12, 2013 09:09 AM

Renae Bolton

Marketing 4 Realtors - Garfield Heights, OH

I'm your Professional Real Estate Marketing VA!

Donna - nice job!! I would suggest also that you consolide what you wrote about partnering with your husband. I don't think you really need that as part of your elevator speech. People who you're meeting really just want to know what you can do for them, not who you do it with.

~Renae

Sep 12, 2013 09:44 AM

Ginger Harper

Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC

Your Southport~Oak Island Agent~Brunswick County!

Good job Donna.. Sounds great...

Not too long..

Sep 12, 2013 10:57 AM

Donna Foerster

HomeSmart Realty Group - Parker, CO

Metro Denver Real Estate Assistant

Scott~ We're working on it. We are getting involved in different groups and organizations that support the population of Baby Boomers and beyond!~

Thank you Jean. I had good feedback from some of the folks at today's Chamber event, so I guess I did ok!

Debbie G.~ Hmm, I struggle with being either too specific or too general. Thanks for the feedback!

Renae~ You don't think I need to say that they are getting 2 agents to take care of their needs?

Thanks for the feedback Ginger!

Sep 12, 2013 01:40 PM

Bob Crane

Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI

Forestland Experts! 715-204-9671

Thanks Donna, and elevator speech may be the most important thing that we say when starting a relationship, if not done right, the relationship may never get started.

Thanks for sharing yours!

Sep 12, 2013 02:40 PM

Jill Winchel

Royal Shell Real Estate - The Koffman Group - Cape Coral, FL

We make it easy. You make it home.

That is a great introduction and should serve you well.

Sep 13, 2013 12:18 AM

Mary Yonkers

Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA

Erie/PA Real Estate Instructor

Donna, well done! Keep using it just as it is. When it doesn't work anymore then it is time to revise. Thanks for sharing yours. Now I need to work on mine I guess.

Sep 13, 2013 01:11 AM

Debb Janes

Nature As Neighbors - Camas, WA

Put My Love of Nature At Work for You

It's a good niche to start building. More and more boomers are turning into Seniors. And, I am in total agreement regarding scripts. I do however, always have a general outline in mind when meeting with buyers or sellers. Fortunately, it helps keep the interview process moving forward to reveal more and more information about "them." As for the elevator speech - sounds good - and agree with Dick, it's the right length.

Sep 13, 2013 01:51 AM

Donna Foerster

HomeSmart Realty Group - Parker, CO

Metro Denver Real Estate Assistant

Bob~ Great point!

Jill~ It took me some time, but I'm pretty happy with it.

Mary~ At this point I'm attending a lot of events...Chamber, Rotary, senior's councils, etc. and have to be prepared with something for the introduction and I want to be sure it sets us apart.

Debb~ We've been meeting with folks in different organizations and we're finding that the niche is growing. I want to get ahead of the curve and be ready when it really starts to "boom"!

Sep 13, 2013 05:21 AM

Tom White

Franklin Homes Realty LLC (615) 495-0752 or www.FranklinHomesRealty.com - Franklin, TN

Franklin Homes Realty LLC, Franklin TN

Donna, I think you really did a nice job with this. I believe that mentioning that you partner with your husband is actually a bonus with this niche market. Of course that's coming from someone who partners with his wife!

Sep 15, 2013 11:43 PM

Brad MacKenzie

Brad MacKenzie - Duxbury, MA

Turning Houses into Homes on the South Shore

That's a good intro. Concise and all you. If it gets the conversation rolling, it's working!

Sep 16, 2013 10:18 AM

Donna Foerster

HomeSmart Realty Group - Parker, CO

Metro Denver Real Estate Assistant

Tom~ I believe it's important that the person I speaking with knows that we are a TEAM and that's a value we bring to our clients.

Brad~ Thanks! I'll use and it modify it as necessary.

Sep 16, 2013 11:41 AM

Joni Bailey

101 Main St. Realty - Huntsville, TX

Your Huntsville / Lake Livingston Area REALTOR®

I agree with Debbie, I would take out the "and surrounding counties" as it is implied. Besides, it will shorten it a hair! GREAT job!

Sep 17, 2013 12:49 PM

Donna Foerster

HomeSmart Realty Group - Parker, CO

Metro Denver Real Estate Assistant

Joni~ Thanks for the feedback! :-) I'll have another opportunity to use it at the Chamber's Women's Forum tomorrow!

Sep 17, 2013 01:44 PM

Renae Bolton

Marketing 4 Realtors - Garfield Heights, OH

I'm your Professional Real Estate Marketing VA!

I think that bringing up the fact that you partner with your husband is a conversation more suited for after you're already talking to the prospective client. Your elevator speech really should just tell the listener what you do for them. Anything else is extra and should be saved for further conversation. That's just my personal opinion. Do what you feel is best though!

~Renae

Sep 18, 2013 02:53 AM

Troy Erickson AZ Realtor (602) 295-6807

HomeSmart - Chandler, AZ

Your Chandler, Ahwatukee, and East Valley Realtor

I think you did a pretty good job, and if you have already handed out two business cards, it seems to be working. I am not a scripted person at all, but you have got me thinking about creating an elevator speech for my market.

Sep 18, 2013 06:35 AM

Donna Foerster

HomeSmart Realty Group - Parker, CO

Metro Denver Real Estate Assistant

Renae~ I've got mixed feeling about it. Many of the folks that we work with appreciate that there are 2 of us, particularly male and female.

Troy~ When I gave my 30 seconds at the Chamber's Women's Forum this morning, I forgot to say that we want to be a resource. Guess it's going to take some practice!

Sep 18, 2013 06:40 AM

John G. Johnston

John G. Johnston & Associates, LLC - Westcliffe, CO

An Exclusive Buyer's Agent ~ Westcliffe, CO

Donna Better than my "Hi! My name is John and I'm...." Never mind. Your spill is great and it will produce clients for you. Review every word as you progress. You will be amazed how one word can make a difference.

Sep 19, 2013 01:01 PM

Donna Foerster

HomeSmart Realty Group - Parker, CO

Metro Denver Real Estate Assistant

Hello John! So far, so good. I'll make changes as necessary.

Sep 19, 2013 02:05 PM

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