As I meet with prospective sellers, it is natural they want top dollar for their property. While my job is to fulfill that goal, defining “TOP DOLLAR” can spur debate. As a Broker Associate, it is my job to share with my client similar homes that have SOLD in the area in recent months and review active listing for trends. It is not my place to demand the seller follow those guidelines. They are suggestions.
Everyone agrees the most critical time in a listing’s timeframe is the first two weeks it’s on the market. In an era of minimal inventory, agents and buyers alike comb the MLS looking for new listings. If a seller puts their property on the market at an unreasonable price, those potential suitors move on and cross it off their list. True, price reductions can spur renewed interest but it’s never as good as that first impression. My strategy is to price it at the upper end of the SOLD range. Pricing property below the current market to bring on a bidding war is a poor philosophy and yields less than stellar results. Resent polling affirms that homes priced a bit high tend to sell at the upper end of their price range. Homes priced below the market may receive multiple offers but never eclipse the bottom strata of the pricing spectrum.
So don’t be low hanging fruit and resist being a star so high it cannot be reached. Time is money. By following my strategy, your property will sell in a timely fashion and at a price that makes the appraiser stretch a bit.
If you’d like to speak with me about this or any related topic, I look forward to being of serving to you.
Kelly Groth
Broker Associate
Keller Williams – Roseville
916-316-4000 call or text
Kelly@grothhomes.com
www.grothhomes.com
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