It's not MY price... how many times have you heard that?
I cringe when I hear an agent say things like "it's not MY price", or my sellers are highly motivated, submit all offers. I often find the song "Stand by Your Man" running through my head when I hear things like that.
HEY, you took that overpriced listing, so show the world you love your sellers, stand by them!
Taking an overpriced listing is something my team doesn't like to do. It is a business decision, it is our business decision. But if we take the listing we do so with our eyes wide open, knowing that we cannot in any way, shape or form indicate to others that we feel the listing is overpriced. We may not be able to justify the price however.
We also know that if we take an overpriced listing we have to market it to the best of our ability, just like all the other listings we have. And that is no easy feat.
What we won't do is things like sending direct mail marketing that says "submit all offers, seller is highly motivated". That makes me cringe when I see it. It seems to imply the seller is desperate for an offer and that is not the type of marketing I will employ for any of our listings! We also won't put statements like that in our listings on the MLS.
Taking an overpriced listing means I have to be far more creative in my marketing efforts, point blank. Buyers and agents alike will know it is overpriced, who am I kidding? But still, I can't throw my sellers under the real estate bus by trying to put the blame on them.
Bottom line is, I took the listing knowing full well it was overpriced, I have to put my big girl pants on and stand by it.
So if you are going to take an overpriced listing, just make sure aren't out there singing the "It's not my price" country and western blues.
And in the words of the great Tammy Wynette, "Stand by your man and show the world you love him, keep giving all the love you can." Unless of course you prefer another famous song by Tammy Wynette, D I V O R C E. Because if those sellers hear what you are saying... someone just might be singing that to you!
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