Time for an introduction here. I'm Chris Mitchell, President of 25-8 Marketing. I've been on AR for a few weeks under Real Estate Medias section. After reading many of the posts from this group, The Art of Marketing You Group looks like a good place for me to lurk, learn, and contribute.
I have owned my advertising agency since October 2004, leaving behind 20 years in corporate sales and marketing. I guess you could say the entrepreneurs spirit called, and I took that leap of faith into self-employment. Which is why I can relate so well to many real estate agents. It is called 25-8 Marketing, Inc. I work with clients with budgets from $200 to $2 million. My focus is providing media-neutral consulting and marketing services to a wide variety of businesses. Many include home builders, home remodelers, a local home building association, and of course, real estate professionals.
You are invited to check out my blog, where I plan to continue to provide marketing content for businesses. My latest three blogs have been:
100 overused marketing words and phrases
Be different: Send your Christmas cards in July
Don't let ActiveRain leave you a negative footprint on the internet
I blog primarily in WordPress for my website, and then copy content to AR in a few seconds.
Today, I did a 30-minute marketing presentation to about 25 agents at the local Keller Williams office. I covered taking Gary Keller's book The Millionaire Real Estate Agent, and applying those principles to some specific ideas for Touches to potential buyers and sellers.
In other words, where Keller leaves off on the 33 Touch system, I picked up with specific ways to improve the quality of client interaction. I discussed a lot of techniques and tips...everything from emails and mailings, to newsletters and internet presence.
I'm pretty excited about the near future of Localism, after reading about the recent investor influx of cash. I think things are really going to take off for Localism in the next 6 months, and am encouraging both realtors and home-related businesses to participate on building an internet presence for their local communities.
That's about it for now...see you online.