Missed marketing opportunity or too much? You be the judge.
On Saturday, I took lunch to the open house our top agent was holding as a bribe to ask him for help with marketing ideas. There is a reason he's the Dominion Real Estate Partners top agent and I was hoping to get some fresh ideas.
We discussed what we're currently doing to attract real estate customers in Scottsdale. One of the things he was really interested in was that I hand make chemo caps for our local hospital, doggy coats for the MinPin rescue group and a couple of Chihuahua rescue groups in addition to donating a few full sized afghans to charity auction events. He asked if I put my business card in with every thing I make.
The answer, no. I put in a card which says "Handmade for you by someone who cares. Machine wash cool, machine dry cool."
He thought I was missing a HUGE opportunity and suggested I put in one of my business cards and hand write those words on the back of the card.
My first thought - tacky, tacky, tacky. Then, well, maybe okay for the doggy groups and the charity functions but not okay for the chemo caps. But, because I deliver 50-60 caps a month, that's a fairly big audience.
So, I'm coming to you, my ActiveRain family to ask YOUR opinion. Am I missing a good chance to get my name out there or is this too much for people who are already sick and experiencing one of the worst times of their lives.
Please leave your comments below - I'd really like to know your input.
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