Is a property’s potential its most important feature?

From our perch; older, obsolete housing stock is not where the demand is….unless of course, buyers see potential.

Certainty this does not apply to every area, we’re talking about the most vibrant markets…where the money is flowing aggressively back into housing.

We see this as part of a trend that has been in place for decades and a scenario that is virtually never-ending.

So, is selling potential the most important aspect to the marketing and sales process in real estate?

In our experience, it’s right up there near the top. :)