Today I read a blog on AR done by Sharon Filbig of Escondido, CA. Her title was "No Picture Available.....Bad Agent Syndrome." She talks about agents that do not take pictures of their listings, and how unfair it is to the sellers of the home. I absolutely agree, but I am going to take it one step further.
I look through the MLS in my area (New Jersey) 3 to 4 times a week. I cannot believe the pictures that are taken of some of these homes. There are pictures of rooms that are packed with clutter, beds that are not made, kitchen tables and countertops piled high, rooms that are so dark you can't even tell what room it is, and bathrooms that look like someone just took a shower and of course, the toilet seat is up. I would have loved to put some of those pictures up on this blog, but I was afraid I would have been sued.
Today, buyers are at home in their jammies and bunny slippers looking at homes on the internet before even venturing out. Agents who take these kinds of pictures are sending a very bad message to buyers. Don't they ever wonder why there are no offers, or no appointments to see these homes? These pictures are Worth a Thousand "Not so Good Words".
When you are marketing a HOUSE it becomes a PRODUCT, and the way you present this product says a lot about the agent.
There are so many resources available to make your listings standout and look great: Stagers, Photographers, Cleaning Companies, Painting Companies, Self Storage Companies, etc.
When Staging a home, I always take professional looking pictures and give them to the agent to use for marketing. Most Stagers take great pictures, because that is part of marketing themselves.
By educating the client you are helping them to sell their house faster and for more money. The next time you take those pictures they could be Worth Thousands of $$$, even for you.
No matter if it is a small starter home or a $5,000,000 mansion, if your listings look great, potential clients know you have high standards when presenting and marketing a home.
Barbara Cluck-Miksits
Owner
BCM Home Staging, LLC
201.247.1198
http://bcmhomestaging.com/
yes i agree taking pictures is some of the easiest work involved and many agents take it for granted